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How early internet authenticity took Grasscity to new heights
Regardless of the industry, companies can cultivate brand loyalty and lifelong customers with quality products and genuine consumer messages. With the advent of the internet, and particularly the advent of social media, brands have more opportunities than ever to create authentic connections with their target market. Since most people are now active on at least one of the major social media platforms, businesses can communicate directly with existing and potential customers. While this is a great opportunity for companies with a clear brand vision, companies with forced or confusing messaging can suffer. By separating the signal from the noise, consumers have become incredibly loyal to brands with quality products and services and an authentic mission.
Grasscity is not only the oldest online head shop in the world, but also an iconic brand in the cannabis industry. Based in Amsterdam and shipping worldwide, Grasscity was an innovator in the cannabis accessories e-commerce space and an OG in the early internet forum and blog space. A major player in the cannabis space since the birth of the internet, the Grasscity brand has garnered an unprecedented amount of favor from enthusiasts for the revolutionary plant.
To this day, the Grasscity forum is known in the cannabis industry as one of the first forums of its kind. The Grasscity forum has created a safe and educational space for cannabis newbies and experts alike, offering support and opportunities for the community to network. With decades of user-generated information and tips on everything from growing to smoking, the Grasscity forum has been an essential resource for enthusiasts over the years; The forum was particularly important as the stigma attached to the plant has only recently begun to dissipate. In addition to its value over the past two decades, the Grasscity Forum is still thriving today with over 100 million unique visitors over the last 5 years.
In addition, the Grasscity community has a “knowledge base” with thoughtful information on common talking points and frequently asked questions. In addition, Grasscity also has a blog where they post up-to-date information about the industry.
Because of Grasscity’s decades-long commitment to the cannabis industry and its enthusiasts, regardless of public opinion, consumers are very loyal to the Grasscity brand. This loyalty – and the many repeat customers – has helped Grasscity stay in business for 21 years and become the oldest online headship in the world.
Of course, the Grasscity brand couldn’t maintain this level of recognition without their comprehensive range of cannabis accessories. With the largest and most diverse inventory at the best prices on the market, cannabis enthusiasts can visit Grasscity’s e-commerce store for all their accessory needs. Based in Amsterdam with additional warehouses in Las Vegas and Calgary, Grasscity has been shipping bongs, vaporizers, dab rigs, rolling papers and more all over the world for years. As an early player in the industry, Grasscity is not only able to offer the best prices on the market, but also has relationships and partnerships with some of the most popular brands in the industry such as Bulldog Europe, Roor, Raw, Ehle, Medicali, Grav Labs, Jerome Baker Design, Black Leaf, Blaze Glass, Cheech & Chong, Snodgrass Family Glass, Evolution, Dopezilla, Vodka Glass, Famous Brandz and Juicy Jay’s.
Having already achieved OG status in the industry for their focus on community, education, and quality accessories, we’re excited to see how the Grasscity team continues to push the industry forward. Now, as part of the High-Tide family, we expect Grasscity to maintain its brand awareness and customer loyalty.
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