High Times announces partnership with Ginger Commerce

At High Times, we are excited to announce that we have formed a partnership that will help create the largest direct-to-consumer offering in the state of California.

We work with Ginger Commerce, a company that offers direct-to-consumer cannabis services in California through its proprietary e-commerce software.

“We are witnessing a tremendous shift in the industry’s ability to communicate with its consumers. While quality delivery has been an important part of our foundation since we decided to touch the plant first hand, we believe that by partnering with Ginger Commerce we can offer our partners a whole new world of value and enhance the brand offering from every angle High Times CEO Paul Henderson said in a press release. “We are confident that this partnership will redefine the standards of direct-to-consumer offering across the cannabis industry.”

Roie Edery, co-founder and CEO of Ginger Commerce, said the company is “excited to partner with one of the most recognized and respected brands in our industry.”

Edery pointed to High Times’ flagship publication and the famous Cannabis Cup events as areas of symbiosis between the two brands.

“By combining Ginger’s innovative technology and High Times’ reach across California, we know we’re bringing tremendous value to brands and making DTC more accessible to consumers,” Edery said in the announcement. “With their acclaimed media outlet and Cannabis Cup events, High Times’ reach extends Ginger’s offering to its consumer brands by offering them exciting new channels to reach more consumers. We look forward to the impact our unique partnership will have on the industry as we pursue our mission to become the largest DTC company in the US.”

Ginger Commerce’s technical offerings have made it a desirable partner among California cannabis brands. The company says it serves more than 40 brands in the state with its “suite of tools designed to unlock revenue potential with e-commerce software, direct-to-consumer delivery, industry-specific features and marketing tools.” .

Aleksey Klempner, co-founder and chief technology officer at Ginger Commerce, says the company has “democratized cannabis.”

“Ginger enables entrepreneurs, content creators and developers inside and outside the industry to build apps with cannabis-centric business models, launch DTC brands, offer services and essentially power the industry,” said Klempner.

In the partnership’s press release, both companies discussed the growing importance of direct-to-consumer delivery in the cannabis industry, saying that it “has quickly become a dominant revenue channel for companies.”

“With DTC, brands have unprecedented access and ownership of their customers’ data and achieve significantly better margins than in the traditional retail environment or third-party marketplace delivery sites,” reads the announcement.

Ryan Jennemann, THC Design’s founder and CEO, said that the company “has been wanting to offer DTC sales for a while” but “struggled to find a workable solution that would give us full control over our sales funnel as well as completeness.” Ownership of our data – until we find Ginger.”

“But what initially seemed like the perfect solution to our DTC puzzle somehow got better. Through this new partnership with High Times, we can now offer our products on-demand to almost everyone in California, and that’s a huge win for us,” said Jennemann.