High fashion is the next phase of New York cannabis
New York pharmacies and cannabis brands went all fashion Week 2025. From exclusive clothing to private runway shows collide cannabis and couture in New York City and redefine “High Fashion”.
Gotham pharmacy is with the Bong Vogue runway
At the New York City fashion week for autumn/winter 2025, the clothing based in New York, Eckhaus Latta, is subjected to unexpected textiles, earth tones and effortlessly cool silhouettes-a bong on the runway. But not just a bong. This corresponded to the abstract cheetah print jeans of the model, the tawny and cream-colored tones that highlight the sculptured form of the bong.
The look was a hit that appeared on the homepage of several Vogue website and was prominently seen in the New York Times area in the New York Times style. But what the publications did not mention was that the Bong was a great explanation between the New York Gotham pharmacies, the fashion brand Eckhaus Latta and the Italian design studio, which mixed the fashion, cannabis and design industry on an international scale.
According to the state's office of cannabis management, the New York cannabis industry generated around $ 758 million in 2024 and crossed the billion dollar brand in January of this year. These numbers correspond to the New York fashion industry, in which its two -year fashion weeks between 600 and 900 million US dollars per year lead to billions of dollars of wages. It seems obvious that creative people find a muse in the use of cannabis, but sources that spoke with sheet said said that a stigma remains. Her work, be it on the runway, in shops or in broader culture, it can be seen that people who love cannabis have a good taste and want to share this with the world.
“It was really fun to work with some really fantastic brands,” said Rachel Berks, Gotham's Vice President of Creative + Merchandising, who listed the Bong idea. “This is our third season, which deals with the Fashion Week … and the answer was of course so much sense.”
The challenge this year was to continuously bring the collective imagination in New York to the border. “How do we get to Fashion Week without just having a Gotham shopping bag with products? What can we do if we go beyond? ”
Berks had previously worked in the New York fashion industry and headed her own lifestyle business in Los Angeles, which was wearing brands like Edie Parker. Your contact network in the industries was so big. The collaboration of the last year included filling the characteristic “butt bag” by the designer Grace Ling with joints for the runway and a curated dinner with Eckhaus Latta.
The legendary Bong came from Berk's friendship with the design studio Weed'd based in Milan, which was founded by designer Stefano Aschieri, who was founded on April 4th. 2022 founded to normalize cannabis in his home country, whose cannabis laws are far tougher.
“The idea behind the project was to do something between the performance in the middle – because the ritual has to be respected – but also the interior design,” he said. The bong was a process of wire wire cooperation that positioned cannabis, American fashion and Italian handicrafts as employees and allies.
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Aschieri works with cultural heritage ceramics in Venice, many of which have changed their views to cannabis since they worked on the unique goods of UNHED'D. The fact that the bong came together in a few weeks is both in good time and as a landmark for what the future can think all over the world.
“We really have to convince and help, the thoughts of the people of 'cannabis is bad, it is ugly, it is something that has relegated in dark places,” said Aschieri. “I loved this collaboration because the preservation and the possibility of bringing cannabis together with Gotham in the established context of the Fashion Week are enormous.”
Christian Cowan and travel agencies have come together for “High Fashion”
It is fair to say that the media give cannabis lovers a certain look. We can examine classic Stoner films such as Cheech and Chong or Jay and Silent Bob Fight Back for Seth Rogen's recent filmography. The legalization of New York has enough opportunities not only for social equity in the industry, but also for the mainstream public to see cannabis with high weddings and luxury sensitivity.
The cheeky designer Christian Cowan gave his runway debut in 2017 and sent a model in a T-shirt with a loud, glittering cannabis leaf and the words “High Fashion”.
“We are at a time when cannabis use is the most productive. It is undeniable how this has on our creative culture, ”wrote Cowan in an e -mail sheet. “Cooperations like this should always be encouraged because they always help to cross the limits of what is expected.”
In the past fashion week he worked with the travel agency in a custom lockbox in the signature red of the agency, full of treats from brands such as Kiva Confections and Flamers. The collaboration was the idea of the fire commitment of the travel agency, Srđa, who entered the company less than two years ago after an extensive career that was on Broadway, Creative Direction, Queer Nightlife and Showrunning.
Already in September they worked with the emerging brand Aknvas and produced gift bags for everyone at the SS25 runway show of the brand born in Danish. The show in February built on it.
“I have always found fashion on the latest and think to the front, said Srđa Leafly. “When I thought about it, I said:” Oh, what a perfect synergy with cannabis. “It is a great starter in relation to people who are a flavors who can see cannabis in an elevated plane than they had seen before.”
The most exciting thing is that everything is new. There is no game book to consult and no legacy that can be met – so it can also be the desired fashion and cannabi communities.
As a representative of the bizarre fashion brand Collina Strada, Leafly says: “Cannabis is chic.”
Rosa canna couture brand preview of the Spring '25 collection at Jue Lan
How does a visionary brand of thousands of new pharmacy offerings stand out? Pinks aims high, with rose-petal pre-roll compounds that are handmade and presented in collectible pink match boxes.
Rosa debuted in eight shops in 2024 and now expanded in the five districts and in the hinterland with first-class flowers (which are equipped with a collectible velvet bag) and Rosenpetal plunger. Founder and visionary Ali Bianco made the new products at a private fashion week in which the top retailers and influencers took part in New York.
The participants were organized by the blunt brunch team of the famous Joe Lan Kitchen in Manhattan and were spoiled by Bianca Raquel with live music and a custom -made menu with drinks and starters. In April, pay attention to the Pink Spring '25 collection on the pharmacy shelves near you near you in April for enthusiastic reviews and fabulous photo -Opps with pharmacy owners and Budtenders. Just in time for the 4/20!
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