Great Lambo CBD coffee, a cream, a sugar

Get ready to have Lamborghini CBD coffee next year

The cannabis industry continues to attract big players from other sectors, and the luxury market is certainly one of them.

Tonino Lamborghini, a luxury goods brand, just signed a license agreement with Flora Growth Corp. signed. The two are planning a joint venture for CBD-infused beverages to be sold in Colombia and North America by next year, starting with a line of CBD coffee.

“The cannabis market is a very interesting niche and we intend to offer a different luxury experience,” explains Ferruccio Lamborghini, CEO of Tonino Lamborghini. Ferrucio, whose grandfather founded the world-famous sports car brand, emailed NASDAQ regarding the deal, saying the company has been in the coffee industry with a line of high-end espressos for more than 30 years. Although Tonino Lamborghini is not exactly affiliated with the auto industry, which is now owned by Volkswagen, it is run by members of the clan.

Meanwhile, Flora Growth released a statement stating that their new CBD beverages will be offered alongside Lamborghini. This is a good move for the family as the CBD coffee will be a premium beverage that will reflect the brand’s stronghold in the luxury industry and help them gain a foothold in the beverage market.

“They always wanted to get into the cannabis space, but wanted to make sure they were doing it with the company that had the expertise and traceability to ensure the quality of the prestigious Lamborghini products,” explains the CEO of Floral . Luis Kaufmann.

“I really don’t want you to get this picture out of your head,” he says. “What I want to see is a beverage can in the driver’s right hand while the left hand is on the wheel. It’s part of our strategy. We don’t want to separate the luxury brand from the product we develop. “

After all, nobody knows luxury as well as Tonino Lamborghini. The Italian luxury goods company, which was founded three generations ago, now envisions that the driver can wear a complete Lamborghini outfit: from the luxury watch to the briefcase to the lighter, the luxury company now offers everything its customers want, including a Lamborghini Coffee to complete the look.

“From Flora’s point of view, we make coffee with exceptional ingredients so that people feel great,” Merchan revealed in an interview. “The second point is that frankly it’s not our brand; it’s Lamborghini and Lamborghini is a world-famous brand. “

The coffees

The iconic Lamborghini logo will appear on the three types of coffee.

One is fortified with vanilla, one without and another with CBG, which has been shown to be helpful in increasing focus and relaxation. The brews are designed to have the same effects as caffeine, even if it contains CBD, although it prevents the caffeine crash, explains Merchan. “It’s only anecdotal right now what CBD does to you, but consumers tell us that it helps with focus and relaxation. they don’t experience a crash. “

Flora was founded in 2019 and is now one of the world’s largest players in the cannabis industry. Their headquarters are in Toronto, although they will soon be relocating to Miami, and they have smaller teams in Europe and the United States. Most of their 200 employees are based in Bogota, Colombia, as well as in funding and research facilities in various rural locations. They value outdoor and organic growing, and boast a state-of-the-art DNA molecular tracking system for quality and consistency.

In addition, Flora is currently in the process of obtaining Good Manufacturing Practices (GMP) certification from the European Union in order to be able to sell there.

Merchan says both companies recognize that cannabis has a place in the global marketplace, adding that “it acknowledges the willingness of the old luxury brands that this will significantly change the perception of cannabis by consumers,” according to Leafreport .

“They are incredibly discerning owners of luxury homes,” says Merchan of Lamborghini.

The coffees are first made in Florida and then sold in the United States in areas where cannabis products are already legal. The market launch is expected in the first quarter of 2022.

The fortified coffee industry

The infused beverage market continues to grow, with an increasing interest in consumers looking to combine their favorite beverages with THC and CBD.

What is particularly interesting, however, is the trend towards combining CBD with coffee; after all, much of the population already consumes coffee in one way or another. The HempIndustryDaily reports that 14% of regular coffee drinkers are interested in exploring a CBD infusion, based on reports from Neilsen Global Connect.

“Compared to other categories, there are still many coffee drinkers who are interested in a CBD-infused coffee with no experience of their own,” explains Rick Maturo from Nielsen to Hemp Industry Daily. “That means brands entering the CBD coffee space have plenty of room to gain potential loyalty to a particular brand.”

Research has shown that the components of CBD and coffee can work well synergistically. Coffee is mankind’s most famous stimulant; Millions of people rely on increasing alertness and improving performance on daily tasks. It stimulates the central nervous system while CBD sedates it, and taking both combinations can be a great addition, especially when it comes to eliminating the nervousness and anxiety many people get from consuming coffee.

Lamborghini is sure to lead the way in luxury CBD coffees, an area that is sure to be fascinating to watch as it evolves.

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