Embrace sustainability, regeneration and cannabis at 420ppm
There are plenty of 4/20 events taking place this week and throughout April, but not many deal with the cannabis industry holidays and the continuation of the climate crisis like 420 PPM.
On April 20th the 420PPM event will take place in Venice, California. PPM stands for parts per million, and in April, Earth’s atmospheric carbon concentration will reach 420 ppm for the first time ever. In 2021, atmospheric carbon peaked at 419 ppm, and 10 years ago it was measured at 395.06, according to Instagram. Overall, the carbon dioxide concentration increases by about 2.5 ppm annually.
According to event organizer Pete Deneen, 420PPM wants to raise awareness of these facts. “The number 420 holds a high place in cannabis culture. Exceeding the 420 ppm milestone creates this once-in-a-lifetime convergence of climate and cannabis where we can activate a space for people to channel the positive energy of the cannabis community into climate action, especially in light of the increasingly overwhelming choices that lie ahead Cannabis users stand.”
Described as “420 panel-and-workshop-by-day and party-by-night,” there’s plenty to experience. According to a press release, it is “an event focused on the convergence of the climate crisis and Cannabis Holidays is designed to steer the pro-environmental values of cannabis consumers into direct action, inviting partygoers for an inspiring afternoon to evening conversation on climate solutions and intentional cannabis use.”
Courtesy of 420ppm
420PPM invites a wide range of speakers to participate, including “climate scientists, regenerative cannabis farmers, intersectional environmentalists, musicians, filmmakers, artists and futurists,” and will host Hopper Compound, the former home of the late actor Dennis Hopper.
To begin, panellists will discuss the climate crisis and how regenerative cannabis plays an important role in preserving the future of our planet. These include Tina Gordon (Founder of Moon Made Farms), Stephen Smith (Founder of Onda Wellness), Heather Dunbar (Head of Marketing and Communications for Sun+Earth), Aura Vasquez (Community Organizer), Chelsea Sutula (Founder of Sespe Creek Collective). ), Mary Carreon (drug and cultural journalist), Daniel Stein (owner of Briceland Forest Farm), and Lynne Lyman (former director of the California State Drug Policy Alliance).
Afterwards, participants are invited to participate in a Highlites yoga session and meditation (it’s BYOM – bring your own mat).
In addition to the panelists’ wealth of knowledge and experience to learn from, the event will also preview a documentary entitled Tending the Garden. Created by filmmakers La Osa (Claire Weissbluth) and Biovortex creator Jesse Dodd, the film explores the lives of three family cannabis farms – Green Source Gardens, Briceland Forest Farm and Radicle Herbs – and the overarching goal of a future promoting, both of which are profitable, embraces regenerative agriculture and puts the community’s farmers in the spotlight.
Other panel discussions will continue, with “a conversation about the future of cannabis and its impact on climate”.
The party-by-night portion of the event begins after the panel discussion concludes with live performances by Leah Free and Oliwa.
Regenerative farming is an agricultural technique that uses specific crops to improve soil health. Cover crops, residue mulching, composting and crop rotation are just a few ways this is accomplished. This type of cultivation can ultimately help reduce climate change, but is also said to improve flavor and bud structure when it comes to cannabis.
Countless cannabis farms have adopted this cultivation approach. Most recently, a limited-time Airbnb listing for a residence for rent on a cannabis farm hopes to help guests see and enjoy “regenerative recreation.” Airbnb is making a donation to Regeneration International in partnership with the rental property.
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