Don’t wait for Black Friday – it’s Green Wednesday

Turkey. Filling. Cranberry sauce. And a nice record with pre-rolls?

It seems Thanksgiving is going to be pretty green this year for many Americans celebrating the holiday, according to new poll data released Tuesday.

The study is from Ayr Wellness, a self-described “expanding, multi-state, vertically integrated cannabis operator focused on delivering the highest quality cannabis products and customer experiences across its entire presence.”

The results suggest that more than a few people in the United States sneak in a puff or two before serving pumpkin pie. Or as a press release on the survey said: “Cannabis has finally earned a place at the table in America.”

According to the data, “37 percent of cannabis users intend to have THC-fortified products with their Thanksgiving meal,” while “77 percent of cannabis users intend to consume cannabis with family or friends during the holidays.” And it suggests that “American cannabis users have become increasingly more open about their cannabis habits, with 40 percent planning to use it openly with family and friends this season.”

“One thing is clear: this Thanksgiving, cannabis is a family affair,” the press release said.

Just as a wave of cannabis legalization has swept across the country over the past 10 years, normalizing something that has long been taboo and scandalous, the results of the Thanksgiving poll suggest that cannabis is more mainstream than ever this year and a useful resource for managing family dynamics during the vacation. “

“Over the past decade, cannabis has become more and more embedded in American culture and tradition, with cannabis sales reaching new heights on Green Wednesday each year,” said Jonathan Sandelman, Founder, Chairman and CEO of Ayr Wellness, in the press release . “At Ayr Wellness, we are passionate about adding this powerful plant to life by meeting consumers wherever they are on their cannabis journey, from novice to expert. From flowers to drinks, from extracts to edibles, our new portfolio of power brands offers something for everyone. “

The poll also suggests that Green Wednesday, the day stoners stock up on weed nationwide before the long holiday weekend, is quickly joining the ranks of Black Friday and Cyber ​​Monday as Thanksgiving-adjoining, consumer-driven events the calendar.

The press release described Green Wednesday as “the industry’s second largest sales day in 2020, which is aptly referred to as the” Black Friday of cannabis “. Citing data “from Akerna and Headset published in the Green Market Report,” Ayr Wellness said that “Green Wednesday cannabis sales exceeded sales on Black Friday for the first time last year,” “with upward trends in expected to continue this year ”.

According to the new survey, “one in two Green Wednesday shoppers (49 percent) buy cannabis as a gift for friends and family,” while “71 percent of Green Wednesday shoppers expect to spend $ 50 to $ 100 or more at the pharmacy”.

The survey goes on to say that “60 percent of cannabis users intend to go to a pharmacy on Green Wednesday”.

And what will these customers buy to combine with football and the festival? Twenty-nine percent said they would buy good old flowers; 19 percent feel like eating or drinking; 11 percent said they would snap up some concentrates and extracts; 10 percent opt ​​for cartridges; nine percent want the pre-rolled joints; five percent dig topics and four percent say the holiday is crying out for flowers to be infused.

The results “are part of a national study carried out by the real-time consumer intelligence platform Suzy in collaboration with Ayr Wellness,” said the press release. “

“The nationwide representative study, conducted in November 2021, surveyed over 1,300 Americans about their cannabis use habits, beliefs, and buying patterns related to the holidays and Green Wednesday,” the press release said.