Do famous cannabis brands compare well with other cannabis brands?

Thousands, if not millions, of people rethink their attitudes towards cannabis use every time a well-known celebrity endorses the drug. Dozens of these icons around the world are influencing millions of their fans to try cannabis just because they love it.

Celebrities changed the game forever as their influence on public opinion, foreign policy, health issues, and consumption habits in many ways played an important role in the widespread adoption of marijuana laws in the United States.

Recent studies show that at least 35 percent of Gen Zers are influenced by celebrities on political and social issues related to cannabis. About 24 percent of Generation Xers and about 32 percent of Millennials also admitted this.

Each year, at least three of these celebrity brands create cannabis brands or partner with other wellness companies to develop cannabis products for sale nationwide.

In October, Justin Beiber and Clint Eastwood hit the headlines in the cannabis industry.

Justin started his pre-rolls company, which he called Peaches Rolls, while Clint won a $ 6 million lawsuit he filed against a company for using his name and images to promote their cannabis Apply line.

The headlines made by these celebrities have made people wonder how valuable are famous cannabis brands?

Do they all play as much as they represent to the public?

How far can a product go in the market when it’s backed by a big name in the entertainment industry?

Many of these questions led to this article. As you read on, you can take a look at the different pages of celebrity cannabis brands. the good the bad and the ugly!

General overview of a famous cannabis brand

This is a cannabis brand that has either partnered or signed advertising contracts with popular influencers or established household names. Dozens of these famous cannabis brands have been launched in the past decade, some of which have fared better than others.

Big names in the cannabis industry have linked their brands with cannabis brands from Jay Z to Snoop Dogg, Mike Tyson, and even celebrity tech geeks like Elon Musk.

The performance of most of these prominent cannabis brands usually depends on the relevance of the recommended celebrity. Not all celebrities can stay active very long, and with the high rate of celebrities being created these days, it only takes a few months for people to forget their face or name.

These brands of cannabis can be divided into two main segments.

The full-fledged partnerships require the celebrities to be fully involved in all business processes. The celebrity has a say in the strategies used, branding, and marketing of the brand’s products. Celebrities are an important part of the corporate image.

The simple sponsorship partnerships require celebrities to post sponsored posts on their social media feeds or allow their likeness and images to be used to market the products created by the brand. It’s more or less about sticking a celebrity’s face and name on a product or making videos to promote the sales of the products.

Both forms of famous cannabis brands have the potential to make a ton of profits.

Benefits of partnering with celebrities

Partnering with them has several advantages TO THE RIGHT Celebrity. Celebrities have a massive influence on the decisions of their fans.

Trademark

With the right notoriety, a cannabis brand can stand out from a sea of ​​other cannabis products. Most pharmacies are overcrowded sales areas and without the right profile a product can be ignored for a long time, whether it is high quality or not. For this reason, some cannabis brands often fake the image of respected celebrities on their products. Just like the recent case where Clint Eastwood received a $ 6 million verdict for using his portrait.

The instant branding that comes with partnering with a high profile celebrity helps convey to millions of fans and admirers that this product is the right one.

Headlines

Every marketing team craves their brand to make the headlines. What better way to do this than endorsing or partnering with a celebrity. Cannabis brands that have worked with celebrities can use the celebrity’s massive social media fans to promote available products. With the celebrity counterfeits, the products can find immediate recognition among cannabis users. For example, Justin Beiber’s recently released pre-rolls.

New possibilities in unexpected areas

A partnership or referral with a celebrity can quickly and expertly open doors to new consumers. A large percentage of celebrities have followers who are unfamiliar with the cannabis industry or its available products. With the right celebrity, cannabis brands have the power to change the position of anti-cannabis members of society.

Martha Stewart’s partnership with Canopy Growth (a Canada-based cannabis brand) in 2019 explains this point better.

One way to get around marketing regulations

The United States has strict regulations preventing cannabis brands from using incisive advertising methods. The drug itself remains banned under federal law.

Having celebrity partners is one of the creative ways cannabis companies can promote their brands on popular social media platforms. Not to mention that social media platforms are large-scale advertising vehicles that are free.

Not all known brands of cannabis have been successful

Even with a very popular celebrity, a cannabis brand / celebrity partnership can still be unsuccessful. Most of the time, the media tends to ignore the news of such unsuccessful partnerships. A notable example of a failed celebrity cannabis partnership is Drake and Canopy Growth. The partnership between the two ended in June.

Who would have thought that Canada’s biggest export, Drake, wouldn’t be able to sell its other biggest export, weed? Someone jokingly said that the union was probably not God’s plan.

According to reports, the entertainment mogul will try another brand of cannabis in a few months’ time. Hopefully it works this time.

There you have it!

Cannabis is a magical drug that needs to be promoted to the general public, and celebrities are the best way to promote cannabis products and advocate better legislation.

MORE ABOUT CELEBRITY BRANDS IN WEED, READ THIS …

THE RISE OF THE CELEBRITY MARIJUANA BRANDS, A GOOD OR BAD THING?

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WHICH CELEBRITIES ARE IN THE MARIJUANA INDUSTRY?