Dispensary Spotlight on Bask – The MA dispensary that is the cannabis heartthrob of New England and beyond

Bask, Inc., based in the coastal town of Fairhaven, Massachusetts, is a locally owned and operated dispensary that has become extremely popular with traveling cannabis users from near and far, attracting attention far beyond what is normally expected would expect from a small town pharmacy to generate.

Travelers come from all over New England, New York, and New Jersey, and many of them travel specifically to Bask. Because Massachusetts has over 400 retail licenses scattered throughout, these travelers will pass a variety of other options as they travel.

Some loyal customers routinely travel in from a few cities and check online that their favorite products are in stock before making the trip.

As if that wasn’t enough to pique your curiosity, perhaps most shockingly, many of these travelers reportedly drive past other pharmacies that actually carry Bask’s line of products and varieties, opting instead to go the distance to take on and visit directly.

What makes a pharmacy great anyway?

As legalization makes its rounds in various states and new retailers begin to crowd markets across the country, it’s now more important than ever to define what exactly separates one retailer from the next.

Some of the main factors to consider are:

• Product prices, quality and overall selection

• Customer Service & Education

• Business practices (sustainability, community engagement, etc.)

• Overall Experience/Vibe (Is it like visiting McDonalds or a world famous winery?)

So how does Bask stack?

First a little history…

Bask originally opened in 2018 as a medicinal pharmacy and was opened by locals who are known to be experts in the field of medicinal uses. Prioritizing the patient experience and product quality and purity, Bask thrived with the medical market as a place of safe access and good advice for new and experienced cannabis users.

Today Bask offers both medicinal and adult sale and has brought the same level of care and quality from the medical side to the recreational side.

(You can learn more about Bask and his leadership on the About page)

Serious about conservation and sustainability

Bask’s crop is sun-grown at its Freetown, MA facility using sustainable farming techniques, is free of harmful chemicals or pesticides, and features compostable or recycled plastic packaging for produce.

Taking it a step further, Bask composts its own soil and, according to their about page, is working on an irrigation system that runs on snowmelt and rainwater.

With this level of environmental awareness, Bask definitely ticks the box when it comes to acceptable business practices, and there are plenty of companies in all sorts of other industries that could learn a lesson.

Premium quality sun grown cannabis

Conservation, sustainability and clean products are big factors for today’s demanding consumer, but so are quality and effectiveness. Bask doesn’t disappoint in this regard, cultivating some highly sought-after high-THC strains like their best-selling Donny Burger or Bask LA Kush Cake.

And while these strains are a clear choice for any dispensary to carry or cultivate due to their exceptional potency, they may not tell the whole story of why Bask is so popular.

High THC levels aren’t everything, and Bask has seen this firsthand

Donny Burger & Bask LA Kush Cake are current best sellers, and if you’re just looking for an expertly bred high THC strain, as there are many out there, you won’t be disappointed.

However, as time goes by and we learn more, it has become more than clear for some time that there is more to cannabis than just THC. Both science and consumers have recognized this – and Bask is home to a perfect example.

Bask Lemon Jeffery has modest THC levels compared to other strains available, clocking in at 20% THC – but has a loyal following of consumers who swear by its purported productivity-enhancing effects, tackling chores and smashing to-do lists .

What unique combination of sunlight and cannabis craftsmanship brought Bask together to achieve her outstanding flavor and supposedly mystical properties is unknown, but it is clear that this strain is a fan favorite with a cult-like following.

This strain could easily be overlooked for the uninitiated, but connoisseurs can’t get enough, and when it runs out, it shows.

Customer Experience, Education and Accessibility

With customers driving past retailers with Bask products to pay a direct visit, there’s something that draws shoppers far and wide that goes beyond product selection. This is probably due to the no-compromise approach to customer experience and education, which is arguably the best there is.

Along with a friendly and welcoming environment for all, Bask has been and remains a great place for those new to cannabis use to be steered in the right direction.

Bask takes the task of consumer education seriously and has a team of education specialists who are experts in all things cannabis. These folks are both approachable, highly experienced, and “in the loop” so to speak – so even the most seasoned consumer can potentially go home armed with some new or updated information.

in summary

It’s likely that there are many factors at play that have led to Bask’s widespread success with consumers outside of the traditional grocery store. We’ve certainly looked at a few, but the only real way to know what it’s all about is to pay a visit.

Bask is located in:

2 Pequod Street
Fairhaven, MA 02719

The current opening hours are listed on the website as follows:

Adult use/leisure time: 9:00am-9:00pm

Medical Use: 9am-7pm

MORE ABOUT CANNABIS IN NEW ENGLAND, READ MORE…

HOW NEW ENGLAND IS PUTTING AN END TO ROBOT AREAS IN DISPENSARYS!