Cheech and Chong launch Dreamz dispensary partnership in New Mexico

Tommy Chong and Cheech Marin of the legendary comedy duo Cheech and Chong announced their company’s entry into the New Mexico cannabis market with a statewide partnership. According to a Sept. 14 press release, Dreamz Dispensary is partnering with Cheech and Chong Cannabis Co. to enter the New Mexico market.

The duo celebrated the partnership in a new national market while remembering what matters most to most consumers. “Our partnership with Dreamz is about improving people’s lives through cannabis,” said Chong. “New Mexico deserves the best, and that’s what we want to give you.”

Cheech agreed, as both recently toured pharmacies in the state over the past few months to get a closer look. “Together with Dreamz Dispensary, we are weaving our story into the fabric of New Mexico,” Marin said. “This partnership is about embracing and celebrating local culture.”

Courtesy of Cheech and Chong’s Cannabis Co.

Dreamz Pharmacy locations span the state, and you can find them using the company’s pharmacy locator. It is another strategic move by the fast-growing company, which operates in multiple states.

“The Dreamz partnership with Cheech and Chong brings two powerhouses together,” Dreamz Dispensary CEO John Fisher told High Times. “This collaboration will allow Dreamz Dispensaries to deliver the highest quality cannabis products to the state of New Mexico with the most recognized name in cannabis culture. Together we will create a unique and unforgettable experience for all cannabis enthusiasts and ensure that every visit to Dream Dispensary is an unforgettable journey into the world of Cheech and Chong.”

Formerly known as Eighth Icon Holdings, the company was renamed Cheech and Chong’s Cannabis Co. in 2021. Part of the plan was to develop better and more effective products. The integration of Dreamz Dispensary will make it available to more consumers. The duo has been there much longer than most, company representatives remind us.

“While some prominent brands simply slap their label on their products and call it a day, we’re about true partnerships,” said Brooke Mangum, CMO of Cheech and Chong’s Cannabis Co. “Our goal is simple: We want outstanding growers and retailers with it “strengthen the digital and social credibility they need to stand out from the competition and be successful.”

The state’s cannabis industry is off to a fast start: Adult-use cannabis sales in New Mexico topped $300 million in the first year of regulated sales, New Mexico Gov. Michelle Lujan Grisham announced on March 3. April announced.

Lujan Grisham signed the Cannabis Regulation Act into law two years ago, in April 2021, legalizing the use of cannabis for adults and creating a framework for regulated sales. Then, a year later, in April 2022, licensed sales of adult-use cannabis began at retail locations across the state.

As of last April, New Mexico regulators had issued approximately 2,000 cannabis licenses across New Mexico, including 633 cannabis retailers, 351 producers, 415 small-scale producers and 507 manufacturers, the governor’s office reported.

Cheech and Chong’s Cannabis Co. is a family-run business

Cheech and Chong Cannabis Co. is a family-owned business with numerous brands and product lines. Brands include Cheech & Chong’s, Cheech’s Stash, Tommy Chong’s Cannabis and their delivery service Cheech & Chong’s Takeout, which delivers THC and CBD products to your door.

These include floral lines such as Lowrider, Yesca, Ahhberry and Love Machine. You can find out more about the terpene profiles on the website. Love Machine, for example, is full of myrcene and ocimene, while Ahhberry is full of terpinolene and linalool.

Cosmic, Cheech and Chong Cannabis Co.’s concentrate line includes sugar, badder, diamonds, sauce and disposable cartridges.

The company also works with many partnerships. Last July, High Times reviewed XVape’s Cheech & Chong Mambo Herb Stick. They have also teamed up with Z2 Comics to launch their own comic series. Cheech and Chong’s Chronicles: A Brief History of Weed was released in softcover and hardcover editions in finer comic shops and bookstores on April 20, 2022.

Chong has appeared in High Times multiple times, most recently in 2021, and they trace her evolution as an artist in old interviews when her fame first exploded. (For example, you can read both comedians’ scintillating interview with former editor Ed Dwyer from the August 1980 issue of High Times magazine, or Chong’s graphic 2020 report on Operation Pipe Dreams and unjust prison sentences with the real Wolf of Wall Street. Jordan Belafonte.)

The partnership between Cheech and Chong’s Cannabis Co. and Dreamz Dispensary marks a new shift to the state of New Mexico, which holds high potential for economic returns as its industry continues to evolve.