Celtics icon Paul Pierce promotes new cannabis brand in Boston

Former NBA star and ESPN basketball analyst Paul Pierce was in Boston over the weekend stopping at a marijuana dispensary to promote his new line of cannabis products, Truth Number 34. During his visit, the former Boston Celtics striker told fans and customers of the pharmacy that the new brand’s products are as reliable as they were on the pitch when the clock ticked zero.

“I know we will bring something that you can rely on, something that you can go to, something that is handy,” Pierce said at the advertising appearance on Sunday.

“Similar to my game,” he added. “That will be my product.”

Pierce announced earlier this year that it would launch its new brand in the Massachusetts capital, where legal adult cannabis sales began in 2018. Plans for the new company include a range of cannabis edibles, topicals, and concentrates sold under the brand called Truth, which was Pierce’s nickname as an NBA player. A characteristic variety of cannabis flower is set to land on pharmacy shelves next year.

“I have such a great connection with Boston,” Pierce told the Boston Globe in May, “that’s why I’m delighted to be introducing the brand there first and to educate people about the plant – how it can help in everyday life and also with sports and” Recreation.”

Paul Pierce on cannabis for health

Pierce became a vocal cannabis advocate after surviving a brutal knife attack in a Boston nightclub in September 2000. He said cannabis saved his life after the attack, which almost killed him and left him mentally traumatized. Although Pierce made a remarkably quick physical recovery, he struggled with paranoia, anxiety, depression, and insomnia after the attack.

“I’ve had a lot of depression and anxiety and sleep problems – a lot,” he said. “So I really relied more on cannabis. But it was difficult, man. “

Pierce described how the drugs prescribed by the team doctors were ineffective and had undesirable, if not dangerous, side effects.

“Athletes don’t even know what’s in these pills. The league doctors just say, ‘Take this, take this, here’s a prescription,’ ”he said. “We get addicted to this stuff. It’s so harmful to your body. You don’t notice that your liver and all of your other organs are pounding hard. “

“You really couldn’t do it during the season because of the tests, but sometimes I couldn’t even help myself – I took an edible or smoked a joint just to get some sleep and had to deal with it.” With the consequences, “added he added. “It was really bad for me in the beginning.”

Pierce fired from ESPN after posting a racy weed video

After retiring from the NBA in 2017, Pierce took a job as a basketball analyst at ESPN, working on sports network shows The Jump and NBA Countdown. But after posting an Instagram video earlier this year showing him smoking marijuana with scantily clad women in the background, Pierce was fired in April from ESPN, owned by family-run entertainment company Disney.

However, Pierce apparently took the job loss calmly and posted a video on Instagram the day after he was fired, sharing his positive attitude with the world.

“Yo, I just want to thank all of my supporters and thank my haters and everything,” Pierce said in the video. “Check it out, bigger and better things are coming, baby. Do not worry. You fall twice, you get up three times. Always remember to smile, baby. “

Just three weeks later, he posted another video that showed him surrounded by cannabis plants in a cultivation facility, pointing out the upcoming business venture.

“We’re over in the lab, baby,” he said while panning the camera and added, “Coming soon, baby.”