Cannacurio Podcast Episode 49 with Brett Harris of LuvBuds

This 4/20, Ed Keating is joined by Brett Harris, CEO & Founder of LuvBuds, to talk about the start of the company, how the retail space is evolving, what makes LuvBuds stand apart, and more!

Press the Play button below to listen to the podcast.

⇨ Follow the Link to Listen to Previous Episodes of the Cannacurio Podcast.‍

⇨ Follow the Link to sign up for the newsletter to get Cannacurio Podcast alerts.

Cannacurio Podcast Episode 49 Transcript

Ed Keating:

This is the Cannacurio Podcast powered by Cannabiz Media. I’m your host, Ed Keating and today we’re joined by Brett Harris, CEO and Founder of LuvBuds. Brett, welcome to the show.

Brett Harris:

Hi, Ed. Thank you so much for having me! Happy 4/20 to you and everybody.

Ed Keating:

Absolutely!

Brett Harris:

It’s an honor to sit with you today. Thank you.

Ed Keating:

Yeah, I agree. I think we picked a good day for it. So yeah, definitely, welcome to the pod. So, what we wanna do today is, you know, learn more about LuvBuds and we always like to start with finding more out about you. So, how long have you been in the cannabis industry? And how did you wind up here?

Brett Harris:

Yeah. So my life has been an interesting sort of circle of events. I started in investment banking, and my family has an import and distribution company, so I ran warehouses, and then moved to sales management, and then product development and procurement and sourcing and logistics. And then I left and I created a e-commerce entity, with mostly B2B. You know, varying levels of success in my, in my career, you know, I’ve had some ups and downs and, learned a lot along the way. But after that I had a couple, experiences and by the time I was 40, I had sold three companies, and so I started consulting. I moved to LA for a while and I was consulting there and I was an analyst for a large consulting firm. And when I would come back to Colorado, I would analyze my friends’ cannabis businesses because those were the guys that got into the space.

Ed Keating:

*chuckles

Brett Harris:

And I started realizing, wow, these margins are spectacular. But one of the things that I really specialized in with my analysis was tax strategy. And 280E was a very, very significant issue I recognized right away. So, I packed up my stuff in California and moved back to my hometown in Denver in Colorado and opened a consult agency in Colorado and started battling 280E with my clients. And then I started taking my previous life, where I was importing and distributing, and thinking, well, you know, we used to import and sell plates and glassware, and it’s pretty easy to find factories that make bongs and pipes. So I started encouraging my customers that there’s a way around 280E if you start selling products that are not THC, perhaps you’ll be able to sell some of the, you’ll be able to make some of those savings that you otherwise would not have. So, there was a federal court case that basically agreed with my theory and, it was, you know, if 10% of your revenue was non-THC, then you could write off 10% off those things. And I thought, well, there’s nobody better to stock them and LuvBuds really started. First of all, LuvBuds started in my guest bedroom in a two bedroom condo in downtown Denver.

Ed Keating:

Nice.

Brett Harris:

And it was a consignment company. We put fixtures into dispensaries. We stocked the dispensaries and we would do inventory and they would pay us 50% of what they sold on a weekly basis. And one guy said “hey, 50% is not enough”. And I said, ok, well, then let’s create a wholesale relationship, and that is how loves got started.

Ed Keating:

Wow

Brett Harris:

We were stocking shelves and dispensaries. And, you know, when the dispensaries first opened, they were, you know, three glass cabinets and a couple millennials.

Ed Keating:

Right

Brett Harris:

And they were just selling cannabis.They weren’t selling lighters, and rolling papers and bongs, and they always had to deal with the smoke shop down the street.

Ed Keating:

Well it’s interesting Brett, all that previous history and work experience you had, understanding the operations, the sales, but also the tax angle, you know, really set you up in a good space to pick a business that I imagine does not have a lot of 280E issues because you’re not plant touching. 

Brett Harris:

And well, and the nice thing about being in the picks and axes business is that we don’t really suffer from regulation.

 

Ed Keating:

Yeah. Well, right.

Brett Harris:

That’s, that’s intentional.

Ed Keating:

Now if I remember correctly, LuvBuds has been around for about 10 years. Is that right?

Brett Harris:

We, LuvBuds started in 2015.

Ed Keating:

Ok. So it’s like us we’re about eight years, getting maybe into the ninth.

Brett Harris:

So, yeah, so I’ve been in cannabis since 2014 when I started analyzing consulting and then I started LuvBuds and I had my consulting business together.

Ed Keating:

Yeah

Brett Harris:

And then about the end of 2017, I decided I had to do one or the other. So I went with LuvBuds.

Ed Keating:

So looking back over these eight years, just as we do at Cannabiz, how have you seen the industry change? And how has it changed in your part of the industry? Because, you know we’ve seen a lot of ups and downs and you know, have you as well, have you been consistent?

Brett Harris:

Yeah. You know, we’ve been very, very blessed because, you know, I mean, we’re one of the reasons that dispensaries went from being just cannabis shops to now becoming head shops as well. You know, the changes, obviously, you know, Colorado and Washington and Oregon really were the beginning of the industry.

Ed Keating:

Yupp

Brett Harris:

And it was very fragmented, you know, a lot of mom-and-pops and single store owners and vertical integration where they own their grow and their manufacturing and their dispensary. And back then it wasn’t that you had to have great business skills to get licenses, you had to go through a process to get a license. And the professionalism, you know, the overall level of professionalism, the corporate environment has been developed over the past probably more-so the last two or three years.

Ed Keating:

Hmm

Brett Harris:

And there’s still some great independent operators that do an amazing job, and I feel blessed because that was really our bread and butter, how we began. But the big difference is that now corporate buyers are starting to appear, and big money, and I think that’s been the primary change, obviously the massive growth.

Ed Keating:

Well, it’s interesting because we’re always interested as we talk to our clients and others in the industry is what is that B2B space like? And, and how is it changing and, and with the movement of MSOs still continuing to grow, and obviously dealing with a client like that is gonna be very different than dealing with a solo operator. So what do you see happening in terms of how that market space is evolving, because we are definitely in different times than we were in like 2018 and 2019 when you know, the industry was still a little bit more of a green rush and now it’s not quite so much.

Brett Harris:

Yeah. I mean, listen, we love the independent operator, we love the small regional chain. I mean, that’s like I said, that’s really how we developed our company. But those companies started getting acquired on a pretty regular basis over the past two years. And there are some very, very dominating MSOs that are extraordinarily well run, that have got corporate philosophy, that use metrics and KPIs. And the other thing is that merchandizing and you know, just in time inventory are starting to become processes that the industry did not have three years ago.

Ed Keating:

So for a guy like you, who has had all this great sort of corporate background and entrepreneurial spirit, I mean, I’m sure you can hold KPIs, and speak to them, better than most. So that when you’re dealing with those companies, does that position you well, because you get their language, you get their needs, you get just in time inventory. You’re not looking like a deer in the headlights, like, “what do you mean you want it delivered?”, and “I have to cut my own checks from your bank account?” Like, how does that work as you’re dealing with, you know, those bigger clients?

Brett Harris:

Yeah. So, you know, in my previous life, I’ve dealt with Bed Bath and Beyond, and Target, and Federated, and listen the next thing that’s gonna happen in this space is EDI will be implemented, you know, purchasing Softwares.

Ed Keating:

Yeah

Brett Harris:

So I always started LuvBuds with the intention that we were gonna get to this space because it’s really what I understand better. I really had to kind of take things down a little bit early on and handhold customers, which love to do that also. But, you know, now I was speaking with buyers that came from Kohls or Williams Sonoma that are now in the space, they’ve got very different ways of going about it. Unfortunately, that is sort of what I’ve been waiting for the industry to get to.

Ed Keating:

Yeah, and now that’s a great point. I mean, from the data side, we see the same thing, my co-founder and I have been in the data industry for a really long time. And now we’re starting to run into people on the client side who also come from traditional industries and when we can talk their language, they feel comfortable like “Oh, ok, these folks just didn’t come out of nowhere now”. In looking at the industry itself and, and sort of the competitive aspects, I’m curious, what are the differentiators for people in your space? Like, how do you stand apart from other people who are, you know, trying to sell to the same clients?

Brett Harris:

You know, I think availability, I think we’re very, very available. We use a lot of the platforms, we’re the largest distributor on several procurement platforms.

Ed Keating:

Yeah

Brett Harris:

And also we give terms. You know early on, we were giving terms to dispensaries when nobody was, I thought that was a very, very valuable aspect of our growth. And then listen, at the end of the day,  getting a customer the first time, anybody can do that.

Ed Keating:

Yeah

Brett Harris:

Keeping a customer is what makes you a good company. And I’ll be honest with you, our staff, the people at LuvBuds, our sales staff, our customer service staff, I mean, if you read our reviews, they all rave about our customer service. You know, we ship faster than ever. I mean, I tell you, this 4/20 season, we were so inundated, but we got about 98% of all orders to everybody on time, even though there was a massive increase in, orders. You know, if you don’t perform, if you’re not set up well, if you haven’t done your proper inventory maintenance and you’re just not a good company, you’re not gonna succeed in this space. Now the days of it, it’s cool and get it right next time, those are over now.

Ed Keating:

Yeah

Brett Harris:

The, the level of professionalism has increased, and what really sets LuvBuds apart is if something breaks in your shipment, you call us and we give you credit and we send you a replacement.

Ed Keating:

Yeah

Brett Harris:

We don’t, there’s no sense in us fighting our customers. Our goal as a company is to make the buyers look genius and to make their lives easy, because the accessories part of a dispensary business is anywhere from 1-8% of their total revenue, and it’s usually an afterthought.

Ed Keating:

Right

Brett Harris:

They’re there to sell cannabis and cannabis products. What we do is ancillary, it’s usually not thought of very well and if we can do anything to help those buyers merchandise our product better, make sure that the pricing is correct, that they’re retailing things properly, that’s the services that LuvBuds offers. And also we’ve been in it so long, we have the data, we know what people buy and what they don’t buy and what does sell.

Ed Keating:

Right. Well, so we buy products and also just the fact that you know, as an old boss of mine used to say, “you know, your number”, it’s 1-8%. Like being able to say that to somebody who owns a store and sort of remind them that with margins so tight, anything that you can do to move that needle on something where they can make a decent margin themselves has got to be really helpful. So helping them achieve that is, is a big deal. It sounds like from a strategy standpoint, if you think back to the old way that businesses were managed, it’s sort of like you guys excel in operational excellence and customer intimacy. You’re not necessarily trying to compete on price, but being really good at what you do and keeping your customers happy is certainly a good formula for success. 

Brett Harris:

But we compete on price too, I always say that a company like mine doesn’t make money, it’s not how you sell product, it’s how you buy product. And we’re super aggressive with our vendors and our own import product. And you have to be price sensitive, and you have to make sure that the people doing business with you have got a better selection than the people that are not doing business with you.

Ed Keating:
Yeah

Brett Harris:

And listen the goal to our business is increasing the dispensary’s average transaction, right? If somebody walks into a dispensary with $50, they’re gonna spend $35-$40 on cannabis, that extra $10 that’s for us. And if it’s appealing and if it’s a good value, we’ll get that, we’ll get that money out of that customer’s pocket.

Ed Keating:

Yeah, it’s definitely that share-of-wallet now in looking at other, things happening in the industry. You know, as I was doing some research, I saw that two companies in the space, GreenLean and MJPackaging just sort of announced a relationship a few weeks ago. That seemed kind of interesting. What are your thoughts on that? What would bring companies like that together?

Brett Harris:

Yeah. Well, you know, Green Lane, was one of those companies that went public and did very, very well. I’m familiar with at least one of the two original founders and owners. And we’ve done a lot of business with Green Lane. They merged about a year and a half ago with KushGo, so there were two companies, you know, I think admittedly both struggling and the attempt to sort of re-boost, the company. And, you know we’re very familiar with Greenland, we’re very familiar with MJPackaging.

Ed Keating:

Yeah

Brett Harris:

They’re competitors of ours. We’ve got a friendly relationship with Green Lane. We are a sub-distributor of theirs. You know, it’s always very interesting to see how these relationships play out.

Ed Keating:

Yeah

Brett Harris:

We went against public offerings, I mean a lot of these companies that have went public have had, limited success, I would say. I wouldn’t say that they have all fallen apart, but they haven’t, the cannabis stocks have not followed through with the promise that there once was.

Ed Keating:

Yeah

Brett Harris:

And some of it’s, they raised too much capital, at too high evaluations and they spent really, really…they spent a lot of money.

Ed Keating:

Yeah, that’s true.

Brett Harris:

And they didn’t have to shoestring it like we do, where our growth has been gradual and intentional. They sort of said let’s throw all this money out there and let’s grow and, probably worth keeping track of the fundamentals of their business a lot.

Ed Keating:

Yeah, That’s it. It’s a great point. Yeah, going public too early, too small or sometimes just you’re in the wrong spot in the industry to do it. I’ve been in the industry where that’s happened too and it can be, it can be painful. Sort of jumping back to the inventory side of things, you know, one other, area that I was curious about is, you know, sort of where there are challenges. So, are, are there any product types or categories that you don’t sell? Like, just not worth the hassle?

Brett Harris:

Yeah. So we 100% stay away from ingestible products. So, we don’t sell CBD. We don’t sell Kratom. We don’t sell Delta 8, or 9, or whatever number they’re on now.

Ed Keating:

*chuckles

Brett Harris:

I like to sleep at night. I don’t wanna think that anything that I’m selling is going into somebody’s body and negatively affecting them if I don’t know what it is.

Ed Keating:

Right

Brett Harris:

So that’s number one, number two is, if a dispensary can’t buy it from us, typically we don’t stock it. There are a couple SKUs that are more smoke shop specific that we do, but we stay away from products that can’t be purchased by a standard dispensary. Even though now that there’s different state regulations, that certain states can and can’t buy certain things, but in general, the products we sell can be purchased by dispensaries. So as far as a category, we stay away from totally, that would be the one, anything ingestible.

Ed Keating:

Makes a lot of sense. Now, one of the other things that I just saw last night across the news wires were counterfeit goods. So, a California judge awarded $151,000 to a manufacturer because a smoke shop was selling counterfeit goods. So, how does that play into this space? Because I imagine that’s a challenge to making sure you’ve got great goods.

Brett Harris:

Sure. Well, listen, it’s no secret that, a lot of our products come from Asia. And quite frankly, you know, we seek alternative sources, as well, but a lot of products come from Asia. And let’s just say that, morally they don’t have a problem stealing intellectual property and providing it through companies like LuvBuds, and it’s up to…I’ll be honest with you, it’s really up to importers like us to restrict that business. Now, not everyone has integrity and character, and maybe they don’t understand the negative impact that, stealing intellectual property has on companies. I do. So nothing that we have is counterfeit or stolen IP anymore. There have been times that unknowingly we’ve had those products. A good example is, you know, Rick and Morty. Really that brand of product used to be open source, like they wanted you to knock it off and get it all over the place 

Ed Keating:

Huh

Brett Harris:

And then they did a deal with, I think Warner Brothers or one of the big studios and all of a sudden we were selling it and we got a cease and desist letter. We were not allowed to sell Rick and Morty stuff anymore. So we stopped you know, we’re super conscientious of it. We get offered that product regularly. You know, if a factory offers us that stuff too often, we just turn that factory off, we just don’t want to do business with them.

Ed Keating:

Yeah

Brett Harris:

And in theory, if everyone that does what we do does that, it’ll slow that down, but it’s not just the guys making counterfeit goods, it’s guys like me bringing it in. And I think that, people in my position have to be ultra conscientious to help that and prevent that. And also, you know, that smoke shop that got fined, they may or may not have known that it was, counterfeit goods or stolen. They were probably buying it from a distributor, you know, who knows how they got.

Ed Keating:

And it can be hard to track those down too, I’m sure. I mean, you know, for every one that gets written up as a lawsuit, there’s probably hundreds that nobody knows about.

Brett Harris:

Thousands

Ed Keating:

So now, in terms of the market, you know, one of the things that I’ve tried to, understand about LuvBuds in this space is what is the market? I know when we talked a few weeks ago, I had assumed incorrectly that, “oh, you probably started with Vape and smoke shops and then moved into the cannabis space,” and I think you said it was the other way around. So, you know, as you look at the market, there’s hemp, there’s vape smoke shops, there’s dispensaries, there’s adult use retailers. Like what does this space look like to you and, and where’s your focus and where don’t you focus?

Brett Harris:

Yeah. So listen, we primarily got started in Colorado in dispensaries, that was our intention to be the dispensary distributor. And we have been blessed to grow within the industry. That being said, we’re also an e-commerce company. We’re very competitively priced and smoke shops have come to us. I’ll tell you really, one of the most interesting you know, verticals for us has been CBD dispensaries. There are some, you know, in Texas, for instance, where cannabis is banned, those CBD dispensaries are actually rather large and we do a nice business with them, they’re great customers. They’re still, it’s very fragmented, a lot of independent operators, but that business has been good for us. And then, you know there was pack back regulations where a lot of Vape shops were unable to get product for a long time, the liquid vaping products and whatnot. And listen, if you have a lease and you have a business and you’re a Vape shop, you’ve got to become a head shop, right? Or a glass. So we’ve, seen business there as well.

Ed Keating:

Yeah. And I know within Cannabiz Media we started tracking those CBD retailers when some of the states started to regulate them. Like, I think the first one we found was like, Louisiana and then suddenly there were thousands, and then Florida and I think either might have been Montana, Texas where, you know, you wanna sell this stuff. That’s okay says the state it’s often not even a separate license, but, you know, it’s a check box, it’s, you’re gonna be selling CBD. So we saw things like, standard convenience stores or even grocery stores like Publix supermarkets in Florida has a slew of CBD retail licenses.

Brett Harris:

And I’ll tell you liquor stores.

Ed Keating:

Yeah

Brett Harris:

I mean, when legalization occurs in a state, liquor sales do dip and those liquor stores oftentimes will start, you know, providing a selection of our products. The reach for the product category is high, and it’s up to us to a stay very, very focused in what our main business is. But, you know, we are now branching out to these other revenue streams and they’re very, very important for our success.

Ed Keating:

Yeah. And what did you go to a market like, you know, obviously it’s a broad geography here in the United States. You know, do you have people who are, you know, geographic territories? Is it named accounts? Is it, you know, MSOs and everybody else? Like, how, how do you see the world in terms of your market segments if you will?

Brett Harris:

Yeah, I mean, it’s ever shifting, right.

Ed Keating:

*chuckles

Brett Harris:

Because, you know, three years ago it was, you hire a sales person and they have a state, you know, like, now it’s changed. Now you’ve got a territory and, and then you’ve also, now you’ve got key accounts, I mean, three years ago, MSOs were really not a thing, you know, so now we’ve got key account managers. We’ve hired a, our VP of Commercial is a veteran of other industries, you know the brains in the building are growing and our leadership team has expanded to where we can now attack those sort things. But our go to market now is territorial and there are different account types and now we do have a smoke shop, you know, segment of our sales and we also have a sub-distribution segment of our sales.

Ed Keating:

Oh, excellent, excellent. So how does a company like LuvBuds use Cannabiz Media? Like how are we able to assist you in tracking down those clients or future clients?

Brett Harris:

Yeah, so I into Cannabiz Media at trade shows, you know, for several years. And I was like, I didn’t really, I didn’t get it, to be honest with you. Then finally I spent some time in a booth, I think we’re at a trade show and I spent some time in a booth, and I kind of said, wait a second, you guys can tell us when new licenses get approved.

Ed Keating & Brett Harris:

*chuckles

Brett Harris:

You know, like that was the thing that really caught my attention. You know, obviously it’s important for us to know when licenses are changing, or pending, or approving and people are applying. And our brand name is, is very valuable. And, you know, my goal was to get our brand name in front of those people as soon as possible. That’s really what we use Cannabiz Media for.

Ed Keating:

Excellent

Brett Harris:

And we’re very, very interested in pending and newly activated licensees, and making sure that our sales reps are aware of their territory growth and contacting those people and letting them take advantage of the valuable services we provide.

Ed Keating:

Excellent. Well, I’ll give you a tip – I know that my data team, which I run, is jumping all over Alabama now, because apparently they dropped some information on applied and I think even the applications and the applicants. So we’re trying to like dig through to see what we can get to, to get it into your hands and others so that they can, you know, become your clients as well.

Brett Harris:

I’m still trying to keep up with what’s going on on the East coast. I mean, you know, everyone’s where in New York and New Jersey and Ohio. Ohio is growing and Connecticut. I mean I guess the point is there is so much, the industry itself is growing at a really rapid pace and we use Cannabiz Media to identify where new licenses are being issued.

Ed Keating:

Awesome. That’s great, that’s great. Now, we talked a little bit about this before but in terms of regulations, does that really come into play for you? You know, in terms of states, like, are there certain states where you can’t sell your goods there, like, is there anything where it’s prohibited, like in, I don’t know, like Idaho or something where, you know, they’re pretty anti-everything?

Brett Harris:

Yeah. Well smoke shops and head shops have been in all 50 states long before LuvBuds came around, so that’s one thing. But, you know, when it comes to like Pennsylvania or Ohio, they’ve got an approved products list at least products that are allowed to be in, and Florida’s got some pretty significant guidelines as well.

Ed Keating:

Hmm

Brett Harris:

So it’s important for us to understand what you can and can’t sell in every state, and if we have to submit product for approval, so that the customers in that state can buy it, we’re very active that way as well. But then also dealing with a new buyer, maybe somebody got hired in Florida and they’ve never bought in Florida and they just want to come in and buy everything. We have to sort of funnel them down to what they’re allowed to buy. So, you know, that’s a service that we provide buyers and let them know, and make sure that they don’t get their hands slapped because it makes us look bad, right?

Ed Keating:

Yeah

Brett Harris:

If they’re buying from us, and they’re not buying the right things, then we’re not doing our job very well.

Ed Keating:

Yeah, that’s a great service to offer, absolutely. Sort of looking at the industry broadly as we sort of wind down. You know, when do you think the cannabis industry is gonna hit bottom? You know, a lot of people are still looking at these challenges, you know, price is still declining, the unlicensed market still consuming a lot of share-of-wallet. You know, any thoughts guesses that you’ve got?

Brett Harris:

Yeah, I mean, I don’t know if cannabis will ever hit bottom. You know, during the pandemic, I think that everyone got a little bit drunk on the fact that they shut down the country told everyone to stay home, gave free money to every pothead and then made dispensaries essential, right? So it was almost like I couldn’t have really created it any better if I tried…

Ed Keating:

*chuckles

Brett Harris:

You know, like I hatched an evil plan, twisting my mustache. But you know I think what happened is that everyone got drunk on that demand and they ramped up supply dramatically and then that demand subsided when everyone went back to work, right? So supply is high. A,nd listen every industry you’ve been through different industry trends and turns, and I have as well, and so the really well run operators will continue to succeed and the poorly run operators are going to fail and eventually legislation will be appropriate. I mean, California is having tremendous difficult time and I blame the legislation in California for not shutting down the black market and allowing the industry to flourish, and making the regulations too difficult on dispensaries to be successful. So listen, eventually everyone learns their lessons.

Ed Keating:

Yupp

Brett Harris:

And I think that, my hopes are that, I really hope the Safe Banking Act passes here soon. Because really I mean, listen, we’re legal in 33 states, how much more of the country has to be legal in order for them to say it, you know, it’s here that at some point that, that you have to look at yourself and say the toothpaste is out of the tube.

Ed Keating:

*chuckles

Brett Harris:

Now let’s regulate it and listen, states need money. Now, I think we’re getting ready to head into some difficult times, some stormy waters ahead. And now is the perfect time for the Senate to do what they promised to have done last year, which is to pass the Safe Banking Act.

Ed Keating:

Right

Brett Harris:

And one step closer to federal legalization. And, you know, listen with that there will come bumps in the road as well. But, you know, I do anticipate both of those things will happen when it’s sort of, at the, you know, the whims of, our federal government, which is never the most reliable thing in the world.

Ed Keating:

But that is true. I wanna be the over under on that one.

Brett Harris:

Yeah, I mean, listen, I feel very blessed that we’ve got good leadership as far as lobbying organizations and people that are trying to get those things done. And, you know, it’s the responsibility of people in the industry to get to know politicians and explain the difficulties and what the benefits for the municipalities, the cities, the states, the federal government and basically taking the handcuffs off and letting the industry do what it’s going to do eventually anyways. So that’s my two cents on that.

Ed Keating:

Well, good, good point. Now taking it ,dialing it back from the whole industry to LuvBuds. Any upcoming developments or things that, you know, we should expect or hope to hear out of LuvBuds in the next, you know, 6-12 months?

Brett Harris:

Yes, we are super excited about a lot of things. We are introducing today actually, our new custom business called Swag Supply. So it’s swag-supply.com, and we’re gonna be doing 3D renderings of custom products. It’s been done in other industries, but no one’s spent the time or cared enough about the cannabis space to do this properly. So it is a beautiful website. It’s gonna be extraordinarily well priced, we brought in house printing, so things like lighters and trays and all that stuff, we’ll be able to do that stuff in house. So I think our soft launch is today. So hopefully, if you take a look at it, it will continue to improve over the next several weeks until we get our full catalog up. And that’s super exciting. And then we will be launching some in house brands that we’re really excited about because it allows us to bring price points down and sell, you know, really well priced product. And then we’re working with a lot of MSOs on creating merchandizing plans and schedules and trying to get this industry up to par with other retailers with how they present product and identifying the right product mix. So we’ve got, you know, it seems like we’re going 1,000 miles a minute right now, we’ve got so many things going on, but we’re really, really excited about the next several years. And the launch of Swag Supply is huge, and we’ll be issuing announcements on some of our new branded stuff for lower price points, and higher quality and UPC coding is coming where everything’s gonna have to be UPC coded and all that, you know. So those are all things that we’re working on as a company, and we’re really eager to get them out in front of our customer base.

Ed Keating:

Well, excellent and congratulations on the launch! I mean, that’s exciting. Well, we’ll definitely keep an eye open for that. So, Brett, thanks so much for joining me on today’s podcast. It’s really been a delight speaking with you today on 4/20. And, you know, I just encourage everybody to stay tuned for more updates from the data vault.

Brett Harris:

Thank you so much and, and listen before I go, I have to mention a couple of things

Ed Keating:

Yupp

Brett Harris:

Your family – my wife and my son are like, they’re like the most important thing and I think that everyone needs to get back to that. And the employees and staff of LuvBuds, just call us and see how amazing the people that work there are, and the passion that everybody has for making all of our customers successful. I’m super proud of that and that means the world to me.

Ed Keating:

Excellent. All right. Well, thanks for sharing, that is terrific and a really nice note to end on. Thank you.

Brett Harris:

Thank you for having me. I appreciate it. Have a great 4/20 everybody!