Cannabiz Media Client Spotlight – Leaf Trading

Be the first to know when new content like this is available!

Subscribe to our newsletter to receive notifications of new posts, local news and industry insights.

Thanks very much! Your submission has been received!

Oops! Something went wrong while submitting the form.

Leaf Trade is the leading wholesale marketplace between licensed cannabis breeders/processors and dispensaries in regulated cannabis states. The company’s B2B technology supports orders, fulfillment and payment processing.

Cannabiz Media recently spoke to Leaf Trade President Michael Piermont to learn how he and the Leaf Trade team use the Cannabiz Media License Database for research, strategic planning and more.

Why does Leaf Trade subscribe to the Cannabiz Media License Database?

Leaf Trade subscribes to the Cannabiz Media License Database for a variety of strategic planning purposes, including growth planning. “We definitely use it for research,” shares Michael. “We’re very focused on our operating order, and there’s a plan in place for which markets we’re going to, when, and why.”

Market size and opportunities are easier for the Leaf Trade team to determine using the data in the Cannabiz Media License Database. Michael explains, “We use the Cannabiz Media License Database when planning markets. When you start using the license database and specifying which licenses are associated with where, things get interesting. This is how we start our research in all markets.”

What’s next for leaf trading?

Leaf Trade focuses on strategic growth in the future. “We really do have the majority of licensees east of Colorado, and we own Illinois, Ohio, Pennsylvania and Massachusetts,” says Michael. “We have started to focus on the west coast. We’ve started flipping Arizona and Nevada. We’re looking at Colorado and California soon, and then we’ll add Michigan.”

Leaf Trade has a track record of expansion and plans to continue a focused growth strategy. Michael shares, “We haven’t picked a bad market yet, and by bad I mean a market that doesn’t fit Leaf Trade. We go slow and steady. What we don’t want to do is give in to market pressures and open markets before we are ready. We have never lost a customer, so we want to make sure the experience for our customers stays as good as it has always been.”

The Leaf Trade team is also aware of the constant changes in the cannabis industry and the pressure for rapid growth. “Now that cannabis is really getting big,” explains Michael, “we’re seeing a lot of new people come into the industry and get thrown into the fire very quickly. The focus is broadening and there are more non-cannabis people coming into the industry with a lot more energy and insight.

“But I think there’s also a challenge – even if you look at a lot of MSOs – growing that fast is difficult. It’s challenging to stay focused as the industry focus widens, but we make sure we stay true to our core value proposition.”

For more information on Leaf Trade and to hear additional insights from Michael, follow the link and listen to Cannabiz Media’s latest Cannacurio podcast episode with Michael as a special guest.

To learn more about how subscribing to the Cannabiz Media License Database can help your business the way it helps Leaf Trade, follow the link and schedule a free demo.