Cannabis Sales Increase on Green Wednesday: A 91% increase across all US dispensaries

Maundy Wednesday, the day before Thanksgiving, has cemented its status as a premier cannabis shopping event, ranking second in sales only to April 20 (4/20). On November 27, 2024, pharmacies across the U.S. reported a 91% increase in sales compared to a typical Wednesday, with average transaction value increasing 9% to $70.80.

In New York the trend was even more pronounced. Adult cannabis users spent an average of $83.37 per transaction, while medical cannabis patients spent an average of $106.41 per purchase. This significant increase highlights the growing acceptance and demand for cannabis products during the holidays.

The origins of Green Wednesday date back to 2017, when a cannabis delivery company saw a significant increase in sales the day before Thanksgiving. It has since become a major retail event as consumers stock up on supplies in anticipation of holiday gatherings and possible pharmacy closures.

This year, the cannabis industry seized the occasion by offering significant discounts and promotions. Data suggests that the volume of discounted items increased by 67% during the week of Maundy Wednesday compared to the weekly average for the previous three months. Discounts are typically between 15 and 20%, with some even reaching up to 50%.

The product preferences on Green Wednesday also showed interesting trends. Flowers and pre-rolls dominated sales, accounting for nearly 55% of total purchases. Edibles saw a slight increase in popularity, surpassing e-cigarette products to become the third most purchased category.

The steady growth of Green Wednesday underscores its importance in the cannabis retail calendar. As more states legalize cannabis and consumer acceptance increases, events like Green Wednesday are expected to play an increasingly important role in the industry's economic landscape.