Cannabis exhibition in Las Vegas leads to major music collaboration

Music-friendly Vegas just scored another win with a combination of music and cannabis

Vegas is home to gambling, fine dining, singing Elvis (thin and fat), and millions of tourists. It's also home to great music, as Celine Dion, Drake, Elton John, Lady Gaga, Frank Sinatra, and more have graced the city's stages. Last year, it was all about the MSG Sphere, but the latest news is a Vegas cannabis exhibit landing a major musical collaboration. CANNABITION: An Elevated Immersive Experience follows Sin City's tradition of taking something fun and making it even bigger.

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CANNABITION is a 12,000 square foot cannabis experience designed for an incredible experience. Located in the Planet 13 complex, visitors have the incredible opportunity to immerse themselves in the world of marijuana. And now they've included cannabis' natural partner – music. The experience announced a collaboration with renowned composer, music producer and record label owner Tom Rothrock. His work with legendary artists such as Beck, Elliott Smith, Moby, the Foo Fighters, James Blunt and more has had an impact on the industry and will now leave a mark in Las Vegas.

His work on Beck's breakthrough hit “Loser” and his contributions to the albums of several Grammy-winning artists have cemented his status as a visionary in the field. Rothrock has also contributed to the scores of “Good Will Hunting,” “Collateral” and “The SpongeBob SquarePants Movie.”

His vision for CANNABITION is a seamless integration of audio and visual elements. The visitor experience will be enhanced by music that complements the interactive, reality-warping exhibits designed by Emmy Award-winning Creative Director David Korins. The music will range from subtle, film score-like moments to more striking, rhythm-driven pieces from an eclectic variety of genres. The audio experience will touch on Latin and American hip hop, paying tribute to cannabis culture. CANNABITION appeals to a wide range of listeners and also features everything from ambient to EDM, indie, alternative rock, funk and more.

Individual exhibitions will also have their own distinctive audio identity to help visitors interact with the visual art. As guests enter individual rooms, CANNABITION's main music will begin to harmonize with new sounds unique to each installation. The mood in each exhibition room will subtly change as the audio changes to enhance the visual elements.

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“Tom Rothrock's commitment takes CANNABITION to a new level,” said Michael Stratton, General Manager of CANNABITION. “His brilliant music production will transport our visitors to an otherworldly experience and make this exhibition unlike anything Las Vegas has ever seen, heard or felt.”

From Vegas's early days to today, music has contributed to Sin City's success. Dion's Las Vegas residency, A New Day, from 2003 to 2007, remains the highest-grossing residency in music history, according to Billboard Boxscore.