Cannabis and celebrity ism, good or bad for cannabis?

Have you heard?

Justin Bieber will launch a special edition cannabis …

And the world should shit! I guess some people would shit if they were ardent Bieber fans, but I’m not sure if his specific demographics are heavily dependent on pot usage.

Regardless of the speculation about the participation, his pre-rolled line will be called “Peaches” based on a song text by him. Partnership with a Californian company “Palms” – they will bring their product to market at some point.

Bieber wrote the following, which was published in a Bloomberg article.

“I’m a fan of Palms and what they do by making cannabis accessible and helping de-stigmatize it – especially for the many people who find it helpful for their mental health,” – Justin Bieber.

That’s the reason, I suppose. I’m sure there is a decent amount of money to license his name on a product as well. I’m sure he’ll put a sweet mint on the deal.

Some of the money is said to be used for good causes such as the Last Prisoner Project and Veterans Walk and Talk. Both noble causes.

While all of this is great for Bieber and the charities, it will no doubt help – the bigger question should be about celebrityism and the cannabis industry.

There was a time when everyone distanced themselves from the idea of ​​cannabis use. That was before 2012 – when cannabis was considered immoral and a loser in public discussion. Back then, many celebrities would not have touched a cannabis brand with a ten-foot survey.

But today we see that more and more celebrities are starting to unleash “their cannabis brand” on the world. The question is – is that a good thing?

The cannabis culture is being wiped out

Personally, I’m not a fan of the “cultural appropriation” concept. I think people mix up the idea of ​​engaging with a culture because one way or another you are connected to caricaturing a culture or using it to make a profit.

For example, white people with dreadlocks – is it cultural appropriation, or just someone who felt compelled to put up with hours of braiding and commit to such a rigid hairstyle. Sure, the Rastafarians also have dreadlocks and do them for spiritual purposes – but that doesn’t give them full control over the hairstyle.

If you can do it!

However, some people would offend this type of behavior. And if we played this game, the counterculture would be appropriated by the mainstream.

Cannabis users have been the social underdog for years, the buttocks of millions of jokes. The stoner trope was played to death in the 1990s and 2000s. People have been arrested and jailed for their habit. People broke the law when it wasn’t “cool,” creating a deeply ingrained culture that is now being kidnapped by celebrities like Justin Bieber.

That’s not to say that Bieber shouldn’t be participating in the cannabis market. I’ll get to that a little further below.

The point here is that a culture is being lost to the mainstream seizure of power and celebrity support. Perhaps it is time for cannabis culture to evolve. It can no longer be “counterculture”, but simply “culture”.

Fortunately, the counterculture could also give two shits in terms of cultural appropriation. So while there are some traditional stoners who complain about the takeover – life moves on, old age … and mushrooms are (for now) still illegal.

Is celebism a good thing?

Perhaps the fact that Beaver is getting into the marijuana game confirms cannabis use. Mainstream success and adoption mean that at some point the stigma surrounding usage begins to erode.

Once cannabis is as widespread as drinking a few beers – another activity may become the “counterculture.”

One thing we can say in favor of the celebrity rush in the industry is that it gives certain brands the opportunity to work with high profile people. For independent cannabis companies, partnering with the right celebrity could mean a steady source of income.

This could simply help establish the cannabis industry as the “cornerstone” of society, and once it is intertwined with modern royalty, it is as good as a done deal.

We know big tech is driving legalization, we know celebrities have gotten into cannabis brands, from Mike Tyson to Gwyneth Paltrow, many celebrities have jumped on the canna bandwagon.

At this point, celebrity engagement in the industry is unstoppable. There is too much momentum and a whole lot of money to be made, so we can expect more celebs to join the game.

Public Domain Strains

You may not know this, but there is a movement from some breeders to map the genome of certain strains and keep it in the public domain. This is because more and more companies are starting to register certain strains as intellectual property.

Essentially, with all this celebrity dedication, giant corporations will have an incentive to protect their “property” and while you can’t patent a “cannabis” product, you could potentially do so on the genetics of certain strains.

One thing that you should be doing is building a sperm bank. There may come a time when the seeds you are keeping become very valuable – especially if it is free range.

Nonetheless, we can see that the cannabis industry is developing rapidly – people like Bieber are just a system of capitalism’s machine that works hard. Do not be afraid of this development – it is inevitable and as long as there are people growing weed at home – the counterculture of cannabis will never die.

Celebrities have the right to use their brand to make money off of it. Cannabis is a plant that is available to everyone – so bieber, you are man – if you can make a mint, make a mint.

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