Can the new “Tyson 2.0” marijuana brand be the first real national cannabis brand?

Another prominent cannabis brand will start operations in a few months after completing the first round of seeds, which grossed around $ 7 million. The celebrity behind this new line of brands is none other than Mike Tyson! The new nationwide cannabis company was named “Tyson 2.0” after the icon.

Heavyweight boxing champion Mike Tyson is not a new face in the industry. Back in 2018, he reportedly announced that he had plans to develop a 40-acre California cannabis ranch and manufacturing facility, Tyson Holistic.

Tyson doesn’t do this alone. He has teamed up with partners at Columbia Care to bring the Mike Tyson 2.0 line of brands to life.

The New York-based company announced that the brand’s products will be sold in 18 states. Columbia Care has a network of 99 pharmacies and plans to supply all units in this chain. The cannabis products for sale come in a variety of forms such as flowers, concentrates, oils, and even edibles.

Mike Tyson and cannabis

Mike Tyson has often acknowledged the deep role marijuana has played in his life. The legendary boxer, considered a cultural icon around the world, announced that the new company’s new products will offer consumers a number of options to choose from. His weed-consuming fans will also appreciate his ingenuity and taste in cannabis as soon as they get a whiff of the incoming products.

Tyson once attributed its significant improvements in mental and physical health to cannabis. He said the drug helped him survive on a very small amount of pills. He also added that from the time he started using cannabis, he was as fit and healthy as possible. And his focus hasn’t even deviated, not even!

Not the first rodeo, definitely not the last

Mike Tyson is one of many celebrities who announced the positive changes they are experiencing from drinking cannabis smoking habits. The legendary boxer uses cannabis and psychedelics in several of his professional appearances. This also includes the aforementioned Tyson Holistic Ranch, which was launched in 2018.

Tyson also launched his podcast show Hotboxing in 2019. Here he interviews athletes, comedians, actors, musicians and other celebrities about their attitudes towards cannabis and other aspects of their lives while sniffing his selected product of the week. Hotboxing has been heard at least 40 million times in the past two years. Mike Tyson is a major inspiration to many youngsters across the country based on his accomplishments as a heavyweight boxer and as a serial entrepreneur.

Tyson 2.0

The vision for this new company came when Tyson was introduced to Chad Bronstein while serving as a consultant and investor at Wesana Health. Wesana is a biotech company focused on developing psilocybin as an effective treatment for treating traumatic brain injuries. Chad Bronstein is co-founder and executive chairman of Wesana Health and also CEO of cannabis technology company Fyllo. It was no surprise when it was announced that he would also serve as chairman of Tyson 2.0.

The partnership between Mike Tyson and Columbia Care will be different from Tyson’s previous cannabis brand. Rather than focusing on one form of cannabis product, Tyson 2.0 will offer each of the boxer’s favorite products, from flowers to edibles, pre-rolls, beverages, concentrates, and other beverages. To determine the effectiveness of the products, Tyson could take on the role of the company’s lead product tester. He is also named the company’s chief brand officer.

No start date yet

Neither Tyson’s warehouse nor the Columbia Care group have announced a date for the launch of the main brand. For now it is only known that Adam Wilks and Chad Bronstein will oversee the launch. The first is the former CEO of One Plant while the latter is the founder and CEO of Fyllo. Both teams have announced that the products will be made available to retailers across the state at wholesale prices.

For an intended cannabis company, a seed round of $ 7 million is no easy feat. Could it be that Mike Tyson’s popular face has drawn investors from around the world to add to this round of seeds? Forbes reported that the raised funds will be used to fund the cultivation, processing and marketing teams. Own trunks are created and a national sales team is also deployed.

Columbia Care and its role in Tyson 2.0

Columbia Care Incorporation will be responsible for bringing the products to market. The company is one of the largest marijuana growers and distributors in the United States. They are also putting together a team to ensure that the product is well received in the market through their pharmacies. These partners in this union complement each other, Tyson with the prominent influence and Columbia Care with her experience in the marijuana industry. More Americans will have access to the best products in the country.

In an interview, Brownstein said Mike’s relationship with cannabis was a crucial component in starting Tyson 2.0. He added that Tyson can induce longing in people. Tyson’s endorsement of cannabis is widespread, and when consumers find it was designed and tested by him, they can be assured of its quality.

Tyson 2.0 will offer a range of high quality products that consumers and celebrities use firsthand.

Last hits

Mike Tyson is not only a cannabis advocate, he’s also a advocate for psychedelics. The 55-year-old has reportedly used cannabis and psychedelics in recommended amounts to help lose weight, stay fit, and stay healthy. Tyson says working with companies like Wesana and Tyson 2.0 will help provide better narrative for millions of Americans about cannabis and psychedelics. All of the new company’s products will be marketed via the Fyllo platform. Thousands of Americans will rush the products because almost everyone wants to look as good or even better than Tyson at 55.

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