
Brand Spotlight – Premium cannabis brand Zootiez is elevating high-end consumption
Premium cannabis brand Zootiez promotes elite cannabis use
It is human nature to get used to things and eventually get bored with what is familiar and readily available; then we look for something refreshing, outrageous, a new sensation. This happy human trait sparks discovery and innovation. Once you’ve tried common cannabis strains, you can start looking for a new, more exotic sensation. Some weed strains offer this experience.
To date, over a thousand cannabis strains are known; they are like fingerprints – no two are ever the same. A journey to discover your strain—“the strain”—can take years of experimentation; without proper guidance one can get lost on this journey. On the supply side, cannabis companies have exploded as the legal cannabis industry in the US grows amid the legalization of medicinal and recreational cannabis in many states. Recreational use of marijuana is now legal in 18 US states including Washington DC, while its medical use is legal in 38 states and DC. On the demand side, 50% of cannabis users have increased their use during the pandemic, and online cannabis orders are up 55% in 2021 compared to 2020.
However, the market and the discerning cannabis lover are long ready for a niche product that stands out from the multitude of well-known strains and offers a new experience.
Meet Zootiez, a California based company, a sommelier in the cannabis world who has mastered the art of growing and creating unique strains. Like a perfumer, able to discern hundreds, if not thousands, of scents and blend them in artful combinations to create unique and unforgettable perfumes, Zootiez connoisseurs have mastered the art of curating cannabis strains in a way that appeals to the most discerning palate, mastered to perfection. Although Zootiez has only been in business for two years, it has made a name for itself; It stays above conventional cannabis brands, a Rolls Royce among Fords and Toyotas, using an automotive analogy, with its rare, proprietary flavors being its trademark.
Zootiez specialists – the Connoisseurs men – with thirty years combined experience, a lifetime to industry standards, growing and breeding cannabis strains, ensuring thorough quality control from grow to shelf while being creative. They focus on making small batches of organic and highly potent products. The brand makes the best product in the business because they hire the best breeders and breeders; Its commitment to excellence has earned the brand famous followers among prominent socialites and A-list celebrities.
Zootiez has set itself the highest quality brand, striving for the eminence enjoyed by such acclaimed brands as Richard Mille and Hermes, promoting an image of luxury. Founded by a native of Humboldt, California, Zootiez maintains the highest industry quality standards that Northern California cannabis growers are known for. The combination of the highest quality standards and the creativity of the Zottiez connoisseur team brings the brand closer to its ambitious, but entirely justified, goals.
As the cannabis industry continues to expand in the US and globally, the new trend towards refined and gourmet cannabis consumption that Zootiez embodies will gain momentum as there will always be a gap between mass production and exclusivity.
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