Bitten-Ear cannabis gummies by Mike Tyson

You saw that the press release was picked up everywhere. MSNBC, CNN, CNBC and every other BC that is on TV and the web. Mike Tyson’s press team did a masterful job of getting headlines and links for the new Tyson’s Bites, ear-bite, cannabis edibles. The question isn’t how Tyson’s new edibles will shoot out of the gate, but what will their market share be like 9 to 12 months from now in crowded markets like California and Nevada?

Wait I live under a rock, what are we talking about?

Popular veteran boxer Mike Tyson’s cannabis brand is launching Mike Bites, named after the infamous incident between the boxer and Evander Holyfield. This isn’t the popular athlete’s first rodeo in the cannabis industry and so many are curious as to what to expect. In this article, we take it back to the ring in 1997, where it all began. We’ll also look at Mike Bites’ prospects in the US cannabis industry. Read on as we explore the pros and cons of this new move.

The infamous fight between Mike Tyson and Evander Holyfield

For many boxing fans, the heavyweight championship match between Tyson and Holyfield is one of the greatest matches of all time. This is not only because of the quality of the boxers on display, but also because of the special events that surrounded the fight at the end. This particular match took place 25 years ago in a heavyweight match between the duo. Near the end of the game, Tyson bit off a large portion of Holyfield’s right ear. This action ultimately proves very costly for Tyson as he would be disqualified from the 1997 World Boxing Association Heavyweight Championship. He would also have his boxing license revoked and face a $3 million fine.

Leave it to Mike Tyson to flip such an event and turn it into an inspiration for a massive cannabis project. Mike Bites is the name of the special ear-shaped edible that was launched to commemorate this event. The Tyson 2.0 brand posted a picture of Mike Bites to their Instagram and Twitter accounts on March 15. The gummy bears are said to be a replica of the part of the right ear that Mike Tyson cut off Holyfield’s cartilage.

Mike Bites prospects in the cannabis market

Yahoo! Finance interviewed top personalities at cannabis brand Tyson 2.0 about Mike Bites and what to expect. In the interview, Wilks told Yahoo! Finance that Mike Bites’ announcement took the market by storm and immediately went viral. He therefore reiterated that the brand wants to capitalize on this by starting marketing in California from March 17th. This will be followed two weeks later by sales of the edible gummies in Nevada and sales of the edible gummies in other states. Legal recreational cannabis laws will continue to evolve over the coming weeks.

Tyson 2.0 co-founder and chairman Chad Bronstein also spoke to Yahoo! Finance in the same interview. He first noted that despite the events of the 1997 game, Mike Tyson and Evander Holyfield’s relationship is now very good. He stated that both athletes have the utmost respect for each other. This is easily confirmed by recent actions over the years. Speaking on a 2019 “Hotboxin” podcast hosted by Mike Tyson and Eben Britton, Holyfield explained that he forgave the boxer for his actions during their heavyweight fight. In the same podcast, Tyson threw Holyfield an ear-shaped candy for the first time.

Mike Tyson and the cannabis market

As previously mentioned, this isn’t the first time Mike Tyson has been involved in the cannabis industry. He is one of the leading celebrities who have been on the front lines pushing for reform and advocacy in support of the cannabis industry and cannabis companies. Speaking about Mike Bites, the famous boxer jokingly replied to a tweet about the new product, “These ears taste good.” This shows the athlete’s enthusiasm for the new project and how well he expects it to take off in the industry.

Tyson tried a number of things after retiring from boxing in 2005 before ending up in the cannabis industry. He dabbled in film acting for a while before moving into TV and podcast work. He eventually entered the cannabis industry where he rose to become one of the few celebrities to find complete success in the industry. The legalization of recreational cannabis in California in 2016 paved the way for Tyson’s growth in the cannabis industry.

Tyson’s first foray into the cannabis market wasn’t as successful as he had hoped. After legalization, he founded Tyson Ranch in southern California in 2017. The business appeared to have failed due to a lack of concrete and adequate cannabis knowledge coupled with poor management. In a November 2021 interview with Westword, Wilks stated that the ranch’s management was not what it should have been and that it cost the company dearly.

Tyson 2.0 was the boxer’s second throw into the cannabis industry of 2021, and it fared better than its predecessor. Tyson 2.0 is a California-based cannabis company that manufactures high-quality cannabis products. The Company also offers a full spectrum of cannabis concentrates, consumables and flowers at various retailers across the country. Since then, the company has grown to fuel expansion into Nevada and Massachusetts. Tyson 2.0 was designed to capitalize on and make the most of the boxer’s national fanbase and this has produced great results. Tyson’s testimonials with the natural herb have also worked wonders. He is known to openly state that cannabis has affected him both mentally and physically. Even during his time in the boxing ring, he relied on the herb for relaxation and mental alertness.

bottom line

Early signs are already showing that Tyson and his cannabis brand may already have a gem on their hands in Mike Bites. It is then up to the brand to take advantage of the product’s current popularity and turn it into profit. Mike Tyson’s apparent success in the cannabis industry is sure to attract other celebrities to explore how they can make their mark and succeed in the cannabis industry. As for the cannabis market, the more input and investment into the industry, the more growth and development.

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