Is Cannabi's part of the beer sale of the memorial day

The first big holiday party weekend in summer and beer didn't make the biggest splash … Did a green plant pull into the problem?

Beer celebrates the heart of the memorial day – a crispy, refreshing companion of the beach days, the backyard of BBQs and meetings with friends and family. It is in the top drivers of alcohol sale. But this year there was a flat holiday weekend in the middle of long concerns about the decline of beer. Is Cannabis part of the beer sales of the Memorial Day? According to a Goldman Sachs survey of around 50 distributors that cover almost half of the US alcohol dealers, the expectations of beer sales underwent the expectations of beer sales on the 2025 Memorial Day.

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Among the most important brands, Heineken recorded the sharpest decline, and 66% of the dealers reported lower sales than in the previous year. Bud Light, Corona Extra and Miller Lite also exhibited 19-year-old drops, while selected brands such as Abi, Pacifico and Twisted Tea ask the trend with modest profits. Distributors largely pointed to persistent inflation, tariff worries, shift of the consumer towards spirits or “more demanding” drinks and reduced alcohol consumption in millennials and gen z, which were only 62% from 18 to 34 years with Gallup data, reported from 2021 to 2023 compared to 72% two decades ago.

In Canada, where cannabis has been legal for adults since 2018, the beer sales volume shrank: an immediate decline in 96 hectoliters per 100,000 inhabitants with a persistent monthly decline worth 136 hectolitres-one trend, which is associated with increased cannabis expenses. Statistics Canada data for 2023/24 showed that the beer volume fell by 4.5%, the steepest annual decline since the persecution in 1949. A certain Nova Scotia study showed that a decline of 2.2% was followed by legalization, with lower sales being observed.

A meter survey quoted in amber showed that 36% of the cannabis -use -use drinkers now drink less alcohol, and almost half said that they have replaced some alcohol with cannabis. In addition, cannabi users have shown a stronger preference for beer compared to other alcohol types.

Jon Taffer, moderator of Bar Rescue, undoubtedly claims that cannabis -infected drinks in the United States change the drinking habits: “There is no question that cannabis affects the spirits industry”, with CBD drinks from 5.3 billion US dollars grow to $ 16 billion in 2026.

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But cannabis is not the only factor. Increasing health awareness-and trends such as “dry January” and new warnings that link alcohol with cancer. In the meantime, there is economic pressure (inflation, tariff concerns, tight household budgets). The drinking landscape is clearly developed.

For beer brands, the way forward is in diversification -essential non -alcoholic lines and the use of cannabis adjacent markets. Heineken and star amount brands have already taken early steps, while Craft Breweries explore cannabis-infused variants. In the meantime, cannabi companies like Tilray Craft Breweries are snapping to use sales networks and position for future crossover products.

Cannabis is not the only guilty-like evidence that a sensible part of consumers replaces beers with cannabis products or cannabis-infected drinks. Since both industries are innovative, beer brands that adapt-through non-alcoholic options or a partnership with cannabis-one have a better chance of regaining relevance on a changing market.