Are CBD-Infused Mood-Boosting Drinks The Hottest Cannabis Trend For 2023? Consumers pay!

There is an ongoing trend of people turning away from alcoholic beverages, with several individuals appearing to be taking vows to stop drinking in the new year. Research into this trend has revealed that this no-nonsense oddity has more substance than just a trending dry January challenge.

Abstinence rituals like “Dry January” could be more than just a social media trend, according to new data from consumer insights firm Veylinx. More than 75% of Americans say they have temporarily abstained from alcohol for at least a month. Half (46%) of drinkers are currently trying to limit their alcohol consumption, with 52% doing so by switching to soft drinks. According to consumers, the biggest motivation for reducing alcohol consumption is to improve physical and mental health.

Non-alcoholic wines, spirits and cocktails are growing in popularity, driven by younger consumers. According to Anouar El Haji, CEO of Veylinx, people trying to limit their alcohol consumption are discovering more and more substitutes on store shelves, bars and restaurants. According to the study, consumers are willing to pay higher prices for non-alcoholic versions of ready-to-drink cocktails. Brands have plenty of opportunity to expand in this market thanks to the emerging “sober curiosity” movement.

The market for canned non-alcoholic cocktails is growing rapidly. Veylinx, a company that measures customer buying behavior through behavioral research, analyzed the market to find out exactly who is buying these drinks and why. The study examined demand for versions with functional benefits, such as mood enhancers, detoxifiers, and CBD.

In general, alcohol users are more willing to pay for non-alcohol canned drinks than non-users. Additionally, those who say they plan to limit their alcohol consumption show a greater preference for soft drinks.

Among these customers, interest in non-alcoholic canned beverages is 13% higher than in alcoholic variants. The gap between consumers trying to drink less and the general public is even more pronounced when prices are high, where these customers’ demand for canned soft drinks is 71% higher at $20 for a four-pack.

CBD-INFUSED BEVERAGES/MOOD BOOSTERS

CBD-infused beverages are now available in the US as part of a new wellness beverage trend that promises consumers better moods and calmer moods, as well as providing minerals and vitamins.

The increased interest in these functional beverages has coincided with wellness trends such as healthy eating and sober curiosity. It’s being driven by an increase in the number of people who care about their health but are also extremely stressed. According to a recent study, the market for functional beverages — which includes soft drinks and those with added vitamins, minerals, fiber, minerals, probiotics and fruits — is set to grow to $156.43 billion by 2026.

The CBD and mood-boosting versions of the non-alcoholic canned drinks tested work best, while the zero-calorie and natural detox versions fall short. Demand for a four-pack of $12 non-alcoholic canned cocktails surges 13% with the addition of CBD and 9% with the addition of natural mood enhancers. The CBD-added variant is the most popular among men, resulting in 16% higher demand than a typical soft drink. Women prefer the no-calorie version the most, outperforming the standard version by 14%.

YOUNG CONSUMERS LEAD THE TREND

Demographics and consumption patterns affect demand: demand is greatest among 21-35 year olds, light drinkers and those who have previously abstained from alcohol for a month or more. All alcohol-free ideas appeal primarily to younger customers.

Demand for canned soft drinks is 48% higher among the 21-35+ age group than among the 35+ age group.

Adding CBD to beverages increases demand by 18% among consumers aged 21-35.

The mood-enhancing version, which contains natural adaptogens and nootropics, has the highest demand among people over 35 and generates 29% more demand than the regular non-alcoholic version.

Those who have previously participated in Dry January are 65% more likely to make a purchase than those who have not.

PRICE, TASTE AND OPPORTUNITY ARE THE KEYS TO GET MORE CUSTOMERS

The best ways to attract more customers to this category is to experience great taste before you buy. Taste, cost and the fact that they haven’t tried them are the biggest deterrents to buying soft drinks, according to consumers. Consistently, more health benefits, the ability to try before you buy and better taste were cited as reasons why individuals would choose these beverages in the future. A fifth of shoppers would rather try something before they buy it.

CBD MOOD BOOSTING DRINKS FOR YOU

These are two of the best CBD-infused drinks you could try.

Kaló Hemp-Infused Seltzer

You can choose from 8 different flavors of Kaló Hemp Infused Seltzer depending on your preferences. Raspberry Lime is a powerful fusion of fresh citrus and sweet berries; Pomegranate Peach is a balanced blend of tart and sweet flavors; Lemon Lavender is packed with citrus and has a calming taste; Strawberry Lemon is the ideal light summer drink.

Kickback CBD Lemonade –

Kickback, a company founded in 2016, was among the first to offer CBD-infused beverages and they are now at the forefront of this fast-growing sector. Made with premium organic ingredients, their CBD drinks are designed to relieve tension and give you a functional cold.

ON RESEARCH

Veylinx uses behavioral research to determine how much consumers will pay for a product through a true bidding process, as opposed to traditional surveys that only ask customers about their preferences. By placing sealed bids on things and then responding to questions about their justifications for buying or not buying, consumers can show their real willingness to pay. Consumers in the United States who were 21 years of age or older participated in the study in October 2022.

FINAL EFFECT

Driven by a desire to stray from alcoholic beverages (or to stop drinking), people are open to paying more for mood-boosting CBD-infused beverages, as this is meant to be consistent with general wellness and healthy eating, not just for jumping on the ‘dry January trend’.

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