Snoop Dogg’s Weed Grower details his floral debut on Death Row
Weed in 2023 starts with a bang this week as American music icon Snoop Dogg brings the Death Row label’s Legal Chronic to California fans.
Snoop Dogg’s new Death Row-branded herb launches in Los Angeles stores next week with a 40-pound batch of SFV OG, LA Runtz and Trop Cherry, according to Death Row breeder AK.
Death Row Flower, which comes in some sick glittery bags and should retail for $35 to $45 (pre-tax), will be available in a dozen stores in SoCal, starting with Cookies. Batches will remain under 50 pounds to focus on quality.
However, Death Row is not yet growing its own flowers. The cannabis will initially come through Cali Supply Co in Chatsworth, CA, AK, says Leafly. AK has focused on bringing in the best of the best from licensed breeders in the sprawling LA scene, he said. The tree will be high in THC, with a target of 2 to 4% terpenes, the aroma molecules that enhance weed’s high, he said. Terp scores are listed on the bag.
Examples of the SFV OG, Runtz and Trop Cherry varieties. (photos of sheet file)
The small team behind Death Row Flower also selects a Strawberry Gary (Red Pop x Gary Payton) from Exotic Genetix seed packs, AK said. Death Row has 50 licensed lamps used for hit tribe hunting and plans to add commercial growth capacity. AK called out breeders like Exotic Genetix Mike and Archive Seeds’ Fletch (breeder of the 2021 Leafly Strain of the Year Dosidos) for pairing THC scores with the true stars of the show, terpenes.
“Honestly, I’d smoke a flower that’s 6% terpenes and 10% THC instead of something that’s 20% THC and no terpenes,” AK told Leafly.
Death row flower tests high in both terpene and THC, AK said.
The team behind Death Row Cannabis
Snoop Dogg has started smoking and gossiping weed, rapping about it, banking legal cannabis dollars and now buying the iconic label he helped build.
Death Row records raked in hundreds of millions of dollars by bringing ’90s LA gangsta rap and street culture to the mainstream, including high-quality indoor hydroponic ganja, aka “chronic.” Death Row released Dr. Dres The Chronic, Snoop Dogg’s Doggystyle, 2Pacs All Eyez on Me and many more classics. Snoop acquired the rights to the defunct Death Row in 2022.
Snoop has 19 studio albums, 17 Grammy nominations, and dozens of TV shows and movie credits. The acknowledged powerhouse of the cannabis industry appears on the Doggy Bag brand flower – a Grandiflora cross of Project 4516 x Zkittlez #18 – available in cookies shops. Snoop also won again with Uncle Snoop’s Snazzle-Os-infused onion rings, which contain around 1mg of THC per ring.
Death Row Flower must stand independently of its other ventures, Dogg told AK.
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Snazzle Os (left) and The Doggy Bag (right). (Courtesy of Tsumo Snacks, Berner’s on Haight)
“We have big shoes to fill,” said AK.
AK is aware of the stigma against celebrity cannabis, but his team has the bonafides and bomb tree to triumph, he said.
Snoop is a proven selector of good herbs. AK is a 20 year old breeder, first from Seattle and in LA for the last five years. Three people run the Death Row cannabis project: AK; ‘Shaggy’—Snoop’s sound engineer and grassman; as well as ‘Tiffany’, who is also linked to Dogg.
I asked AK about the strains he smoked Tuesday lunchtime: a super rare cut of Deo Farms’ Rainbow Sherbert, RS#3; a SFV OG; and the Tommy Shelby ice cream cake, he said.
AK is also the VP of Cultivation for TRP Co – managing cultivation operations in Florida and Cookies and Lemonnade stores in California. And AK was working on a 2022 Leafly Strain of the Year runner-up – RS#11, bred by Deo Farms and selected Scotty by AK and Wizard Trees.
AK helped pick RS#54 while Scotty focused on RS#11. AK also kept the Z variant of the project – the RS#3 – which he is happy to bring to the legal market; so pay attention.
We’ll have a hands-on Death Row Weed review soon, so stay subscribed and keep your Leafly app up to date. Vent all of that indoor Hollyweed talk with our top 12 cannabis strains of harvest 2022, which are… focus on the outside.
David Downs
Leafly Editor-in-Chief David Downs received a Literary Excellence Award from Oaksterdam University in 2022. He has published three books on cannabis since 2009, including the best-selling book Marijuana Harvest, which spans cannabis plant research. Downs has been a visiting professor at the Journalism Law School at Loyola Marymount University Law School, UC Berkeley Extension, and has contributed to the continuing education of the Bar Association’s Marijuana Law Hub, sponsored by the University of California and the State Bar of California. Downs’ work has been published in the San Francisco Chronicle, New York Times, Scientific American, Wired, Rolling Stone, The Onion, Columbia Journalism Review, High Times, Billboard, and many others. He holds a bachelor’s degree in English Literature from UC Santa Barbara and was a fellow at the Academy of Alternative Journalism at the Medill School of Journalism in Chicago.
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