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Boston Beer Co. Cannabis Iced Tea

The Boston Beer Company, Inc. is a prominent company behind popular soft drinks like Angry Orchard, Samuel Adams, and Truly Hard Seltzer. The company announced late last month the launch of cannabis-infused iced teas, a new line of products called TeaPot.

According to the press release published on May 23, 2022, TeaPot is the first cannabis-infused beverage to be manufactured by the company. The beverage is slated to be available to the general public at select vendors across Canada beginning in early July.

The company’s first production will be the Good Day Iced Tea, which features Pedro’s Sweet Sativa, a strain commonly grown in Ontario, Canada, and real black lemon tea. The cannabis is said to be sourced from Entourage Health Corp, a reputable licensed farm. Each bottle of Day Iced Tea contains 5mg of THC, making it ideal for both nighttime and daytime use.

Considering the popularity of apple cider, hard iced tea drinks, and various variations, this creative thinking from Boston Beer is a forward-thinking move. It also represents a seismic transition in social drinking.

Paul Weaver, Boston Beer Company’s head of director, spoke highly of the new product line in an interview with High. He confirmed that TeaPot is formulated to be as enticing as the brand itself. He added that cannabis beverages have become the highest societal form of marijuana use. It’s time to change the trend of being a lonely cannabis user. You don’t have to apologize later to join the party.

Weaver confirmed that while the current hype surrounding the effects and profiles of the term fill spectrum is significant, particularly in the floral space, beverage markers are only interested in their overall flavor. According to Weaver, it’s a pleasant balance of lemon and tea with a hint of sweetness and zero cannabis aroma or flavor. He added that the company has experience in formulating great-tasting iced tea. Not adding the cannabis flavor or aroma adds a level of discretion to the drink.

Weaver further said that Boston Beer’s expansion into the cannabis space reflects the company’s continued growth. He spoke of Dave Burwick, the company’s CEO, as a man who loves a challenge and inspires all of his employees to lead the beverage company to become the best in the world. A high ambition, added Weber.

This motivated the company to switch from craft beer to hard cider, which does not lead to the creation of the Angry Orchard brand. The company then evolved to formulate flavored malt beverages such as hard seltzer and twisted tea. Now the company has ventured into cannabis-infused beverages.

Pedro’s Sweet Sativa – the TeaPot cannabis strain

The cannabis strain used to formulate TeaPot is Pedro’s Sweet Sativa. The strain is rich in terpenes like pinene and beta-caryophyllene and features sweet-scented spicy undertones. The strain is a Sativa dominant hybrid with a White Russian Dominican Sativa parent and an unintentional Indica to boost the THC potential.

According to Weaver Pedro, the train is available in pre-rolls, whole flowers, or in carts. He added that compared to other strains, Pedro’s is a legend in Canada. The train has been around since the era of medical cannabis legislation. And as he recalls, he claimed that at the dawn of recreational cannabis use, it was one of the first strains that many people knew by name and searched for. Pedro’s has a rich history indeed.

Quite uplifting, The Train is widely known for its excellent sativa qualities. If, like us, you believe in Pedro’s qualities, you should already know that Boston Bear brings you the finest strain available. Added weaver. In his words, it only makes sense to pick the best strain and add it to the mix of day and night iced tea.

Looking at data released by Headset Retail in 2020, shares of the cannabis-infused beverages market in Canada increased by 850% in 2020. That’s twice the size of the market for cannabis-infused beverages in the US courts under some federal restrictions.

According to Dave Burwick, CEO of The Boston Beer Company, the company’s goal is to become the most creative consumer-centric company in the world. He added that the company has successfully launched several beers and canned cocktails such as hard cider, hard tea and hard seltzer. Therefore, they are motivated by the constant growth of the cannabis beverage sector and firmly believe that this is one of the frontiers for the next innovation.

Dave also mentioned that while the company patiently awaits further legislation in the US, it will continue to develop and formulate new products. Products that comply with cannabis regulations set by the Canadian government.

VinePair affirmed that the Boston Beer Company’s success lies in its adaptability, embracing hard iced teas, ciders and craft brews. In fact, Twisted Tea experienced unprecedented success during the Covid pandemic. Although some of the success is attributed to an unexpected event that happened during the pandemic.

Twisted Tea saw a surge in popularity, which caused its stock to surge in 2020. While the market was quite volatile at the time, Twisted Tea stock continued to soar thanks to an unexpected event.

A man named Barry Allen went viral for punching a drunk racist who got out of control and made it cum. Allen knocked the racist drunk unconscious with a Twisted Tea can, a twist popularized by the Boston Beer Company. Dubbed “TeaKO,” Allen handled the situation the way most people claimed they would.

Conclusion

The Boston Beer Company is clearly a company that adapts with the times, and this has kept the company successful and competitive for many years. Now that the company has jumped at the opportunity to enter the cannabis market, more should be expected from the brand.

Surely the cannabis market will reward Boston Beer Company for such a bold move.

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