Brands are not going to win the marijuana brand war, growing locations will be the ultimate winner

Celebrity brands will fade, but prices will be higher where your weed was grown.

I have branded hair over my bum.

I will become the branding curmudgeon of the marijuana industry. Millennials who grew up worshiping at the altar of Nike and Apple hate me for telling them that weed isn’t a technical product, it’s fancy broccoli. Branding agencies and marketers hate me for telling them that cannabis is a commodity that will have a futures contract at some point on the CBOT, growing in 12 weeks, indoors or outdoors, anywhere in the world, it’s not a product of the scarcity on the world Planet Earth. It is just a product of scarcity due to outdated laws, and when those laws fall, consumers will rush to the cheapest brands, that is, what does it cost and what does it do for the job.

The majority of society buys from either Walmart or Amazon, sorry.

Brands and marketing people hate me.

I tell them Budweiser products make up 95% of beer sales in America. Microbrews get niche headlines, but in the end, value and desired effect gain. What’s your favorite brand of salad? Remember not which type of lettuce you like, iceberg, romaine lettuce, etc., but which brand of romaine lettuce do you like best? Grilling. Every consumer survey conducted to date in the marijuana industry shows that consumers cannot remember what brand they bought, what it looked like, or how much they consumed, but they do know and remember how much they paid and if they had the desired effect.

So is there no hope for brands? In the end, will branding no longer play a role at all if cannabis is nationally uniform and then legal worldwide? Is the myth of marijuana branding real or will consumers actually stick to a brand regardless of price?

Keyword space odyssey music from 2001, for all youngins, call it up on YouTube while you are reading the next part.

Yes, some cannabis products will be in high demand and have a premium over the Bud and Bud Light cannabis products that you will eventually find at your local drug stores and pharmacies, but they are not what you think they are. It won’t be your “Reserve,” “Limited Edition,” or “Small Batch” MSO grown weed.

Premium pricing and the “ahhhhh” moment in cannabis products will focus on where the cannabis was grown, not which celebrity’s face is on the front of the package. Geo-branding is going to be a lot more successful than celebrity branding. Just look at the industry most comparable to cannabis, the wine industry.

Want a lovely Zinfandel from Sonoma Valley, California? A beautiful Bordeaux from the Bordeaux region in France? Maybe a nice Chilean Cabernet?

Have you noticed something? People pay for the location of the grapes, which means quality, prestige and in some cases luxury.

It will be the same thing that makes cannabis “brands” valuable, not biebs on a pre-roll package, but where that strain of marijuana was grown.

Location-based branding in the future of cannabis

Which places have the historical relevance to carry a brand? Which areas and regions have the “wow” factor in cannabis? The rules are that the region must have a historical cache in order for people to want to pay more for the product grown there, and it must generally have the right climate, including soil, air quality, water, and humidity, to bear the higher price Day it costs to bring this product to your place of residence. Here is the list of the 5 best cannabis branding locations in the future, starting with the countdown with # 5 and going up to # 1.

5. Acapulco, Mexico – Ever heard of Acapulco Gold? A revered strain from the 1970s that became famous in Cheech and Chong films. Just take a look at Acapulco’s latitude and longitude as well, in line with the perfect growing climates like Guatemala, Honduras, and Costa Rica. With a lot of cheap labor, water and electricity, the price per gram will be flat, perfect for export around the world and still make a profit after taxes and shipping costs. Would a consumer pay more for a variety or product stamped and labeled as grown in Acapulco? Maybe not as much cache as our other members on the list, but yeah, it’ll get an extra dollar or two.

4. Kentucky – The head scratcher, wildcard on the list! Yes Kentucky! By the time the feds finally fix all of these things, Kentucky farmers will have a long history of growing hemp and marijuana. Cannabis growers in Kentucky are already a few years old, and based on grasses and plant growth in Kentucky, strains of marijuana like Kentucky Blue Grass turf seedlings will come. Like your Kentucky Bourbon? Are you paying extra for a Kentucky Bourbon and does it look cool at a party or on your shelf? You bet! At some point, premium cannabis grown in Kentucky will have a place on the high-end pharmacy shelf.

3. Thailand – The growing conditions are perfect; the variety “Thai Sticks” and other spin-offs have been legendary since US soldiers were in Vietnam and brought the seeds back to the US. While the country had the toughest drug laws in the world until recently, the country is quickly opening up to medical marijuana. Look for that snooty friend to show up at your dinner party to bring imported Thai sticks instead of wine in 2025. With extremely low labor, water and electricity costs and the perfect climate, it meets all the criteria like a geo-branding winner.

2. Emerald Triangle / Humbolt County – Yes, of course, this area in Northern California will enjoy great respect worldwide. Between sea salt air and volcanic soil, no place on earth can claim better weed than the Emerald Triangle. Certified-grown emerald triangle cannabis will be the best cannabis in the world, the high-end scotch, if you will, of future pharmacies. There may not be a huge discount on labor, water and electricity, but when you wake up in a pharmacy in London, Bangkok, Shanghai or Sydney, the cannabis grown in Humbolt County will be where global consumers consider it the highest quality marijuana . Ever saved up and bought a $ 200 bottle of scotch or wine? This will be the same consumer experience all over the world.

1. Jamaica – Based on its history of cannabis, made famous in movies and songs by the likes of Bob Marley, Jamaica could prove to be the ultra high-end brand due to the small size of the country in general and the lack of technology and industry turn out the island. The island’s folklore will tell you that the black volcanic soil and sea water are the keys to growing the best cannabis in the world in the hills of Jamaica. The plant itself is a big part of the Rastafarian religion on the island and is considered a religious plant with mystical properties to heal the soul. Jamaica is number 1 ahead of Humbolt due to scarcity and supply. For example, a craft or small batch of Humboldt’s finest cannabis can still produce hundreds of pounds of cannabis, while Jamaica may be able to put together 50 pounds of a particular crop. The scarcity factor will lead Jamaican marijuana to become a deli worldwide where high-end demand could easily outstrip supply. Throw up some Marley songs and open up some Jamaican indica and you’re legendary to this party.

When in doubt, think of wine. If you want to go to the dinner party or date and movie night at home, what do you do? Are you getting the usual $ 10 bottle, or are you making an effort to make an impression on your date or social group and get the $ 40 bottle? The bottle with the “wow” factor will impress people. You will wonder if you always drink this and if you are that rich. The same goes for cannabis. If you’re having a fancy dinner party or date, you can’t get the standard pharmacy brand of Pre-Rolls. Get the Jamaican Black Volcanic-Soil Kush, limited pre-rolls, 5 for $ 100. Now make an impression!

Do you want to know which cannabis brands are selling premium prices and have higher margins? Don’t try to find out who Brad Pitt’s agent is, buy farmland in Thailand or Jamaica if you want to make a smart 10 year bet on who will win the token marijuana game.

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