Is the flower losing its power?

It’s that time of the month again when LeafLink, the wholesale marketplace for the cannabis industry, releases LeafLink Insights Flash – a compilation of data-driven insights into category sales, state performance, and price analysis to help businesses discover new opportunities and accelerate growth.

Each month brings its own highlights that point out important trends, market changes and recommendations for the importance of the company for companies. This time it could be that the category winner Blume is losing its market share power.

The August 2021 Insights Flash brought some key insights, including the fact that the cannabis wholesale industry grew 43% year over year in July 2021, with high performing brands like Item 9 Labs, Jeeter, Spectra, Platinum Vape , CannaPunch, and LTRMN carry the charge. Average sales per seller increased 1% year over year, with average spend per buyer increasing 6%.

Photo by Cavan Images / Getty Images

But not all was rosy for the most popular cannabis consumer. Flower took a hit this summer, seeing the biggest drop in platform market share (25%) from June 2021 to July 2021. Despite a 6% drop in sales and a 0.74% drop in market share, Flower maintained its dominant position for the month July with 36% of GMV. Pre-rolls saw the largest increase in July, up 0.84 percentage points m / m, taking the category at the top of stock growth for the first time since 2020.

RELATED: Are High-CBD Hemp Flowers the Next Big Thing in Cannabis?

Within the United States, Nevada ranks as the fastest growing state in gross merchandise value (the amount of goods sold through customer-to-customer or e-commerce platforms) with GMV up 25% over the same period in the United States a year ago. LeafLink gathers market-specific information and performs comparative analysis for key states each month, with Alaska, Oregon, California, Arizona, Colorado and Michigan joining Nevada for inclusion in the data collection.

Among other things, this analysis showed that while retailers in Nevada in the second quintile are spending 27% more than those in the same quintile in Alaska, the difference in the order of frequencies means that this group of retailers is worth 171% more monthly based in Alaska .

RELATED: Buds Or Concentrates: What Do Cannabis Users Prefer?

LeafLink’s Insight Flash also records consumer trends to create a visual representation of the competitiveness of seven categories of cannabis products: buds, cartridges, pre-rolls, topicals, accessories, concentrates, and edibles / oral products. That information this month showed that for the first time ever a single state (Nevada) had both the most competitive and the least competitive categories. In Nevada, edible foods accounted for 14% of sales, while 54% of brands in the state sold them. Flowers accounted for 36% of sales while 26% of brands sold them.

This type of data helps industry experts position themselves to capitalize on current trends, which direction the market is headed in, as well as to paint an overall picture of the current overall development of the cannabis industry.

This article originally appeared in the Green Market Report and was republished with permission.