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As more people discover the benefits of cannabis, the industry is growing by leaps and bounds and more cannabis-infused products flood the market. A key characteristic of any thriving industry is its ability to become multi-faceted so that there are multiple growing sectors within the same industry.

The cannabis industry is an example of a thriving sector with different sectors intersecting; Research, planting, business development, consumer, sales, marketing, health, wellness, etc.

While all sectors are indispensable, the marketing aspect of cannabis is at the heart of the entire industry. You are about to find out how strategic marketing between cannabis companies and gamers broke the conservatism associated with cannabis in sports.

Cannabis and sports fans

When you’ve developed a fantastic cannabis product, your first port of call should be a marketing strategy, and who is the best place to focus on? Sports fans! Sports fans can let off steam with excitement and love for their favorite team, and since sport is a global phenomenon, products marketed for this audience tend to do well in the marketplace.

Cannabis gives fans the “kick” they need to stay energized and excited throughout the game, and cannabis brands are starting to make money off of this interest from sports fans. The number of athletes who have become cannabis advocates through cannabis sponsorship is increasing.

The strategy is simple: since the athletes have a global appeal, fans pay attention to what they are wearing and which brands they support. Cannabis companies are now working with professional athletes to promote their products.

While some of the sports are conservative, the main reason why the promotions are successful is because people are starting to maximize the wellness benefits cannabis offers. The athletes make money from the deal, the cannabis company is sold out, the fans are happy, and the marketing strategy works.

How to effectively market cannabis to sports fans

If you want to sell your cannabis products to sports fans, you need to understand consumer demographics in states with high sports fans like Maryland and Georgia. The concentration of sports fans in a particular state should be an important key indicator of your marketing campaign.

For example, you might not want to market your cannabis products in states like Minnesota or Massachusetts. These are states that have been shown to offer fewer returns on cannabis marketing budgets because of the small number of sports fans showing up.

Yes, even in some very conservative sports, if you are strategic with your location, you will get results. Sports fans need to be interested, they need to see how their favorite player endorses the brand, and if you get that right you are promised marketing success.

Data from a recent survey that looked at the use of marijuana and alcohol by fans of certain leagues and teams shows that NFL fans consumed the highest amount of cannabis. The survey also concludes that 36% of fans confirm that they enjoy cannabis while watching their favorite football game.

This data from the survey puts NFL fans ahead of other league leaders who have been slow to make changes in cannabis use for athletes. Cannabis conversation, service, and marketing in the sports industry have grown in popularity to the extent that female soccer superstars are demanding greater representation of women in the cannabis industry.

NFL fans use more cannabis on game day.

The NFL has always been called the most conservative sport in the United States. But you know that a recent study found that NFL fans have one of the highest cannabis users when they watch games.

The poll report also highlighted other sports leagues with fans who enjoy marijuana while watching their favorite game, including MMA / UFC at 41%, Esports at 40%, NFL at 36%, NBA at 35% and the NHL at 33% .

Respondents to the survey also mentioned that they prefer to consume cannabis on game day, as this is also very important in the cannabis marketing industry. At the top of the list is smoking with 42%, bowl with 41%, bong with 34%, edible with 32% and one hitter with 24%.

The team with many cannabis-loving fans

In terms of individual teams in the NFL, you may want to focus on Atlanta and Baltimore, as the highest percentage of cannabis users come from the Atlanta Falcons and Baltimore Ravens at 77%. Other teams with very high levels of cannabis use on game day (in no particular order) include Buffalo Bills, Los Angeles Chargers, Las Vegas Raiders, and Indianapolis Colts.

Notably, the New England Patriots fans use the smaller cannabis, which is interesting given that the team is based in Massachusetts. If you recall, Massachusetts has legalized adult use of cannabis, but sports fans aren’t as excited about cannabis use as fans in other cities.

As a smart cannabis business owner, you can plan your marketing strategy so that you focus more on the sports fans who are passionate about using cannabis for game day. Conservatism in the sports world against cannabis has become a blurry line. Fans want to have fun; They want to keep the same level of adrenaline pumping from kick-off to the end of the game and will pay for a product that gives them that “rush”.

Cannabis offers that rush through a variety of products, and since athletes support cannabis brands, fans are happy to buy the cannabis products that support their favorite players.

The marketing world is all about partnerships: the right cannabis company to partner with a famous athlete in a state where cannabis is legalized, the dream business.

Bottom line

The cannabis industry continues to grow, and sports fans of conservative teams are maximizing the thrill it offers them during game time. Cannabis companies are facing a big time in terms of returns on their investments as products are flying off the shelf due to the impact of athletes advocating such products.

If you own a cannabis business in America, you need to realign your marketing plans to accommodate more sporting events as fans are ready to buy !!

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