3CHI goes to the races as a sponsor of Tyler Reddick in the 2022 NASCAR Cup Series
Presented by 3Chi
January 20, 2022
An industry-leading hemp-based consumables brand enters the world of racing.
Racing fans excited for the 2022 NASCAR Cup Series fast approaching will see something new on the track this season: Richard Childress Racing’s No. 8 Chevrolet Camaro, boxed and ready with brand new sponsorship from 3CHI, a name worthy of the hemp follows. based on cannabinoids will look familiar to you.
Products containing hemp-based cannabinoids like delta-8-THC have become increasingly popular in 2021. 3CHI was one of the very first companies to create innovative products using high-quality hemp extract after the 2018 Farm Bill legalized hemp cultivation at the federal level and made hemp-based products with no more than 0.3% delta-9-THC available nationwide.
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Since then, the brand has accumulated thousands of consumer testimonials speaking about the quality of their Delta-8-enriched products. The brand now offers a comprehensive range, including red-hot cannabinoids like Delta-8, THC-O, and THCV in a range of formats, as well as premium classics like their CBD Relief Cream.
3CHI is in good company for a legacy of quality and innovation in its new partnership with Richard Childress Racing. For the uninitiated, the legendary racing organization was founded in 1969 and has celebrated more than 200 wins and 16 championships over 50 years of racing, including six in the NASCAR Cup Series with the legendary Dale Earnhardt.
With Tyler Reddick at the wheel, the #8 3CHI Chevrolet Camaro will make its debut at the preliminary Bluegreen Vacations Duel at DAYTONA before officially kicking off the 2022 season at the DAYTONA 500 on February 20. An exciting new driver to watch, Reddick claimed the NASCAR Xfinity Series Champion title in both 2018 and 2019.
Reddick will drive the #8 3CHI Chevrolet Camaro in the Great American Race, as well as a significant number of races during the 2022 season as part of the multi-year, multi-race partnership.
“This is a unique opportunity to leverage a team partnership with one of the most legendary and innovative teams in NASCAR to help introduce 3CHI’s rich product line to a passionate and engaged fanbase,” said Justin Journay, Founder and Chief Executive Officer of 3CHI . “We look forward to working with Richard Childress Racing to harness the excitement of the sport and the new next generation car, unique activation capabilities and associated technology.”
With NASCAR’s new “Next Gen” car and Reddick representing a new wave of drivers shaping the future of NASCAR, there’s a lot for fans to look forward to in the 2022 season. 3CHI teases that “CannaFans” should be on the lookout for exciting opportunities this year to meet Tyler and the rest of 3CHI’s #8 Racing Team.
As CBD and other hemp-based cannabinoid brands enter the world of professional sports sponsorship, it’s an exciting time for sports fans, organizations, and cannabis consumers alike.
“We’re proud of our role as an industry leader in this category and look forward to introducing NASCAR to a pioneer in hemp-based consumer products and educating fans about 3CHI’s innovative, science-backed products,” said Torrey Galida, President of Richard Childress Racing.
To learn more about 3CHI and the Richard Childress Racing partnership, visit 3CHI.com.
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