WeedMD / Entourage Health launches Saturday cannabis brand in Quebec

Entourage Health, formerly WeedMD, announced that the Saturday Cannabis brand is now available in Quebec. The release follows the launch of its Color Cannabis brand in Quebec in collaboration with local producer ROSE LifeScience. The publication includes more than ten products that are available in the province.

WeedMD takes over CannTx

WeedMD, known as one of the largest cannabis producers in southwestern Ontario, acquired Guelph-based CannTx for $ 17.5 million last month. The acquisition, which increased the Entourage workforce to nearly 300, resulted in no job losses, while maintaining the Color Cannabis and Saturday brand names. “This is just a change of the company name,” said Entourage interim chief George Scorssis.

weedmd new name Entourage Health CorpPhoto courtesy WeedMD

Scorsis added that the new name was “symbolic of our organization”. Entourage Health is a not-so-subtle nod to the cannabis industry’s “entourage effect” theory – different cannabis compounds combine and work together to produce new effects.

Branded cannabis strains from Saturday

Currently, the Saturday line includes several craft varieties such as Sour Pineapple, Lemon Haze and Lemon Z. Each variety is available in vape cartridges, dried flowers and pre-rolls. Saturday complements the Color Cannabis portfolio with strains like Pedro’s Sweet Sativa, Ghost Train Haze and Mango Haze. Other brands under the Entourage umbrella are Starseed Medicinal and Mary’s Medicals Canada.

Novel entry into the Quebec cannabis market

Earlier this week, Entourage Health Corp. a record second quarter of 2021. The company posted a 92 percent increase in sales and an 81 percent increase in net sales.

“Ensuring our province has access to consistent products from producers like Entourage Health is an important step in continuously improving the cannabis industry locally and across Canada,” said Davide Zaffino, president and chief financial officer of Rose LifeScience.

Rose LifeScience is a privately held Quebec-based company committed to bringing the best, diversified offerings to the Quebec market.

Entourage’s Saturday brand promises carefully curated flavors and flavors to deliver the Saturday magic “once a week”.

Learn more about the cannabis brand WeedMD Saturday on the relaunched website.

Footnote (s)

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