Swedish musician Tove Lo introduces new cannabis drink |

Swedish musician and cannabis enthusiast Tove Lo announced her partnership with a cannabis beverage maker to create an infused drink called Passion Peach Mate.

In a press release dated Aug. 18, the electro-pop artist announced that she is working with Cann, a California-based beverage company, as well as Sweet Flower and Airfield Supply Company, to create a special caffeinated beverage. She teased the new product on social media with the tag, “My peach is the tea and you will want to meet him more than once. another kind of buzz is coming soon @drinkcann @airfieldsupply @ sweet.flower.shops ”on August 12th.

In an official press release, Tove Lo explains that this drink was born out of a close collaboration, not only between business partners but also between friends. “I’ve been obsessed with cann since I first tried it a few years ago,” she said. “I love the high, the flavors, the design and also the people who run it. I mean, I even started watching Luke’s dog from time to time! This collaboration is a collaboration between friends and like-minded people and they are always the best! I am so happy to be a part of this new flavor, I love the campaign we created together with our teams! Overall, I feel invincible with Passion Peach Mate, I live for it! ”

Swedish passion in a US drink

Passion Peach Mate is Cann’s first product to contain “natural caffeine” with a microdosed amount of THC. According to a press release, Passion Peach Mate will offer a “sweet peach flavor with an uplifting, energetic buzz” that mimics the popularity of vodka-mate (pronounced “mah-tay”) drinks in Berlin clubs.

Courtesy of Canna

The Tove Lo-inspired drink comes in 12-ounce cans containing 5 mg of THC and sells for $ 20 per pack. For now, it will only be available in California, exclusively through pharmacies selling Sweet Flower and Airfield Supply Co. Specifically, this includes retailers in Southern California and San Jose.

One of Cann’s co-founders, Luke Anderson, explained the origins of Tove Loss’ involvement in the new drink. “Throughout 2020, when the pandemic broke out and we were doing everything we could to keep the brand dynamic, I drove my battered Volkswagen around North Hollywood and took cases from amateurs to convince them to fall in love with Cann. Said Anderson.

“Tove and her husband Charlie were a regular stop and loyal to the brand. They were very excited to be working on a limited release that had a “high energy” feel to it, so we met for dinner one evening and agreed to work together to bring the first caffeinated cann to market. There is something about the clean and natural caffeine in this tea that allows you to feel upbeat and danceable for hours without the dreaded crash. “

Sweet Flower Co-Founder and CEO Tim Dodd expressed enthusiasm for the new partnership. “Sweet Flower is excited to have an exclusive collaboration with Cann and Tove Loss Limited Edition Passion Peach Mate on our shelves,” said Dodd. “Sweet Flower is leading the way in introducing new cannabis beverages through our SoCal storefront and delivery platform, and we are excited to be sharing the very first Cannabis caffeinated beverage with our customers.”

Marc Matulich, founder and CEO of the Airfield Supply Company, is also excited that this new product is coming to the market. “We are always excited to introduce innovative new products to the diverse Airfield audience in the Bay Area and, of course, we are proud to be the exclusive Northern California retail outlet for this expression of Tove Lo’s artistic vision,” said Matulich. “As a big mate fan, I am personally delighted to enable the market launch of the very first naturally caffeinated, infused drink.”

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