NBA megastar Allen Iverson drops a new line of weed with Al Harrington’s viola brand

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Eleven-time NBA All-Star Allen Iverson just announced a new multi-year partnership with Viola, a cannabis company run by Al Harrington, another basketball legend who has spent 16 seasons on the court.

Harrington and Iverson began their relationship on opposing teams and have faced each other 25 times over the course of their careers. But that March, Harrington turned to Iverson and invited him to tour Viola’s cultivation facility in Detroit. Harrington stressed that his company was geared towards empowering minority participation and ownership in the cannabis industry, and his dedication inspired Iverson to get on board.

“I’ve had a lot of people approaching me with business opportunities, but this one with Al was different,” Iverson said in a press release. “After seeing his dedication to this business and showing me how useful the plant is, it just felt right. I am happy to be a part of it. Together we are about to change the game. “

This fall, Viola will debut The Iverson Collection, a selection of handpicked cannabis strains selected by Iverson. The first of these strains will be launched in California this October, and more strains will eventually be launched in other markets. In addition to California, Viola also operates in Colorado, Michigan and Oregon and hopes to expand into Canada in the near future.

“Just as Allen influenced culture, so will we continue to influence the cannabis industry,” Harrington said in a statement. “We will continue to cross borders. I am honored to have everyone on board. We want to continue to inspire others and encourage people of color to participate in the cannabis field. “

The path from the NBA to the cannabis industry is getting bigger and bigger. Isiah Thomas, who retired from professional basketball in 1994, became CEO of a major Colombian cannabis producer last year, and dozens of other players have teamed up with existing companies to bring their own brands to market. Old school legend Earvin “Magic” Johnson even got involved in the game, announcing a partnership with a CBD wellness company last summer.

And thanks to a recent decision by NBA officials, future star players can try these new cannabis products without fear of being kicked off the team. Last June, the NBA announced it would continue testing performance-enhancing drugs but stop testing players for cannabis. The NBA was one of the first major U.S. sports federations to begin easing its restrictions on weed, but other major sports leagues are following suit.

Unfortunately, the US Anti-Doping Agency and the International Olympic Committee are still way behind the times. Sha’Carri Richardson was just known to have been banned from attending the Tokyo Olympics after testing positive for weed, but the media turmoil over this idiotic ban is likely to convince sports officials to end cannabis testing for good.

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