Crain Publishing Grabs Deb Borchardt’s Green Market Report As Cannabis Media Get Hotter

Deb Borchardt’s Green Market Report was adopted by media giant Crain Publishing.

Deb Borchardt is very important.

If you’re unfamiliar with Deb’s work at CNBC and as a financial analyst, she is a female cannabis news media pioneer. Deb and Cynthia Salarizadeh started the Green Market Report over 5 years ago and made the marijuana financial news website a powerhouse. While nothing in the cannabis field has been easy for the past 5 years, Deb not only had to overcome the usual barriers in the cannabis media arena such as “from mainstream media sites, but also had to fight the” bro culture “and bullying, that exist in the cannabis space for female-led start-ups.

“The Green Market Report remains one of the most trusted sources of news for the global cannabis industry,” said co-founder Cynthia Salarizadeh. “The acquisition by one of the most respected business media groups in the world, Crain Communications, validates our hard work to remain a trustworthy media brand. The Green Market Report brand will now grow to realize its potential. ”With Debra at the helm. We couldn’t have asked for more. “

Deb and Cynthia have stuck to the site’s authenticity, and while some companies don’t like it when you report their disappointing earnings or suspicious industry switches, Deb took any threats of lawsuit or harassment from these companies as the motivation it was the right way. Ironically, the most guilty of these “bro-culture” companies are nowhere near as successful as Green Market Report, with one fighting for years to go public and facing endless lawsuits in the future, and the other kicking its founders out for debt issues and shareholder unrest .

Green Market Report, the CNBC of Weed, has brought incredible financial coverage as well as one of the most iconic and humorous interviews in the cannabis industry to date, as Massroots, now a garbage recycling company, wants to be the biggest comeback story in the cannabis industry . At first glance, it might seem straight out of The Onion, but when you read through it, you find that no other article or interview in the cannabis industry is a better example of the hubris of the Wild West days of Cannabis 1.0 -Industry is.

Cannabis.net was proud to interview Deb back in 2017 when their website started. You can watch the interview and read why Deb started the Green Market Report here.

deb borchardt green market report

CNBC’s DEB BORCHARDT LAUNCHES THE GREEN MARKET REPORT

As for industry trends, if you are an avid reader of Cannabis.net, you know that its acquisition is right in line with our now famous article, “Apple Changed the Cannabis Industry Forever”. While the article has been syndicated to hundreds of websites, the next cannabis industry will be dominated by technology and websites that touch the consumer. The first 10 years of cannabis were defined by “plant touch” opportunities because well, you had the plant and no one else had a good margin on a product that a lot of people wanted but few could get or sell legally. If you want to make money from cannabis in the next 10 years, the big gold mine will be in “consumers” rather than “plants in contact with” companies. Why? Because pharmacies are popping up all over the place, weekly delivery services, tens of millions of Americans have already “plugged in” their cannabis, and basically we are dealing with a plant. A plant that will grow in 8 to 12 weeks. The more plants that are grown in any country in the world, the more access people have to this plant. Ultimately, with legalization we will have efficient markets that will decimate plant growers’ margins. A pound of high quality weed will no longer cost $ 800 in California and $ 4,200 in Massachusetts. There will be night flights and deliveries so the price range deviation is much smaller.

The control of the plant was Cannabis 1.0, the control of what the customer sees and does is Cannabis 2.0. The race for the first fully isolated weed ordering app is on, and Weedmaps has a huge head start based on its $ 2 billion war chest and massive online traffic. Leafly will always occupy a second place niche over Weedmaps, as will Yahoo over Google. The only real threat to weedmaps dominance is Amazon. They have the money and technology to take a large portion of online orders in due course. Unless someone like Salesforce, Shopify, or Uber buys an MSO and some cannabis sites, there’s no real competition on the tech and finance side to dethrone weedmaps.

MSOs, tech companies, delivery companies, media companies, and pharmacies are realizing that getting the order is much harder than it is to fulfill the order in the end. In a race to the bottom for the plant’s margins, it is the new path to higher margins and greater wealth. Green Market Report is a trusted source for high quality cannabis content. If MJ BIZ Daily is the Wall Street Journal of Weed, then GMR is the CNBC of cannabis. Deb Borchardt worked tirelessly, overcoming longer opportunities than most could imagine her website being taken over by a company as good as Crain Publishing.

Greetings to Deb and her team!

Crain Communications Acquires Green Market Report, Cannabis Financial News Brand FOR IMMEDIATE RELEASE September 23, 2021 NEW YORK — Crain Communications has acquired Green Market Report, a digital media brand covering financial news for the fast-growing cannabis industry. The Green Market Report was launched in 2017 by co-founders Debra Borchardt, a financial journalist and former Wall Street executive, and Cynthia Salarizadeh, a veteran PR expert and insider on the legal cannabis industry. The acquisition will close on September 30, 2021. “We are excited to add the Green Market Report to our 21-brand portfolio,” said KC Crain, President and CEO of Crain Communications. “They focus on the financial, business and economic side of the cannabis industry, so it fits naturally with our other corporate brands.” The Green Market Report, which includes a network of freelance journalists and collects 150,000 page views per month, is by Borchardt. headed and based in New York. “Crain is one of the highest quality business news organizations in the country,” said Borchardt, CEO and co-founder of Green Market Report. “Your team, your resources and your respected journalism are the perfect partner as the Green Market Report continues into the future. The combination of Crain’s experience and Green Market Report’s expertise will make us a leader in the industry, and personally I am very excited to be part of that growth. ”This transaction comes two years after Crain acquired GenomeWeb – an online resource for genome sequencing news – in 2019, both of which contribute to the company’s overall goal of portfolio diversification – includes over 650 employees headquartered in Detroit with additional offices in Chicago and New York. About Crain Communications Inc. Crain Communications is a privately held media company providing trusted and relevant news, lead generation, research and data products, digital platforms, custom publishing and events with uncompromising integrity. The company’s brand portfolio reaches 78 million readers worldwide and comprises 21 publications. Many of Crain’s brands are the most influential media companies in the industries they serve, including Automotive News, Ad Age, Modern Healthcare, Plastics News, and Pensions and Investments. Headquartered in Detroit, th the company employs over 650 people in 10 locations that Deliver exceptional news content across a variety of platforms to drive the success of its readers and customers. To learn more about Crain Communications, visit crain.com. Contact: Ariel Oltean Corporate Communications aoltean@crain.com About the Green Market Report The Green Market Report focuses on the financial news of the fast growing cannabis industry. Our focused approach filters out daily noise and delves deep into the financial, business and economic side of the cannabis industry. Our team cultivates the industry’s critical news in one source, providing open source insights and data analysis. To learn more about the Green Market Report, visit greenmarketreport.com.

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