Cannabiz Media Client Spotlight – METER Group

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The METER Group combines scientific, technical and design expertise to convert physical measurements into useful information for cannabis and hemp growers.

Cannabiz Media recently spoke to Scott Campbell, CEO of METER Group, to learn more about how he and his team are using the Cannabiz Media License Database to support their business development initiatives.

Why does METER Group subscribe to the Cannabiz media license database?

METER Group uses the Cannabiz Media License Database for research and target group definition.

Scott explains, “The Cannabiz Media License Database has been great for us. We were looking for a place that would collect information about people who make products and allow us to slice and dice that information when looking for specific areas to target and communicate with customers. Due to the state of the industry, we hadn’t found a place before Cannabiz Media that aggregated the information well and was actually workable for us. “

Scott and his team also use the Cannabiz Media License Database for contacting and selling. “It was a huge help,” says Scott. “Since we started our outdoor platform, we can search the Cannabiz Media License Database for players in this area. We can target them specifically with a message tailored to someone dealing with outdoor versus indoor growing issues. For us, the Cannabiz Media License Database has been a great blessing. “

What’s next for the METER Group?

METER Group recently acquired Drying Technologies and in the future the company will continue to grow and adapt to changes in the industry.

“The industry as a whole is poised for growth right now,” shares Scott, “d. But in the future the focus will shift to productivity and how productively we can serve demand. The producers who are successful and thrive in this atmosphere are those who can continuously improve the productivity of their farms. ”

This is where the METER Group comes into play. “We classify ourselves as a cannabis production platform, which means we do the whole thing,” says Scott. But what we compete with the most are whiteboards and google sheets. They are calendars that are glued to the doors of grow rooms. We see this as the challenge we face every morning. How can we give people the tools to improve the pieces they have right now? And if we can replace whiteboards with task lists or feeding schedules with an automated process, then we feel great to have this product in the hands of a customer. “

For more information about the METER Group and for additional insight from Scott, follow the link and listen to the latest Cannacurio podcast episode from Cannabiz Media with Scott as a special guest.

To learn more about how subscribing to the Cannabiz media license database can help your business like the METER Group team, follow the link and schedule a free demo.

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