Cannabis packaging in New York is about to get a grown-up makeover

Historically, cannabis packaging has evoked a playful and colorful vibe. But now, thanks to newly approved regulations in New York, the emerging industry’s regulated products will have a more muted look.

Gothamist reports that the state’s Cannabis Control Board voted last Wednesday to approve a series of regulations that would limit the packaging of cannabis products, all with the aim of protecting those under the age of 21.

The approved regulations would ban the use of cartoon characters, bubble letters, candy references or bright colors in cannabis packaging, anything that might appeal to young consumers. Claims that marijuana products are “organic” or “safe” would also be illegal. When it comes to cannabis ads, words like “weed,” “stonehead,” and more aren’t allowed.

Photo by Kindel Media via Pexels

RELATED: FDA Warns About THC Mimics, Children In Serious Danger

Aside from these rules, cannabis products would also have to comply with a variety of regulations enforced in other jurisdictions, such as child-resistant packaging and cannabis advertisements that maintain a 500-foot distance from schools, libraries, playgrounds, and children’s centers.

Child access to cannabis products is a growing concern for the industry as more and more children gain access to these products and end up in emergency rooms. The increase in these numbers has led to brands suing cannabis companies and the FDA issuing cease and desist letters to a variety of cannabis companies.

RELATED: Why can’t parents keep marijuana away from young kids?

While protecting children from cannabis is important and needs to be taken seriously, New York State appears to be working hard to provide a hygienic cannabis experience. Regardless of whether there are cartoons on the packaging or not, studies have shown that legalization does not encourage cannabis use among teenagers. The problem lies in what parents do when the product comes home.

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